D2C skincare brand Earth Rhythm has introduced its entry into offline retail by opening up 12 kiosks in Tier 1 and a pair of cities as part of its growth plans. Initially, the brand will open kiosks in New Delhi, Bengaluru, Mumbai, Chennai, Chandigarh, Raipur and Dehradun. It can even have a kiosk in Hyderabad by October finish.D2C Skincare brand Earth Rhythm goes offline with kiosks
“We’re thrilled to increase our brand offline with the launch of our first retail footprint at Pacific Mall in New Delhi. It’s essential to determine our presence offline as properly after making a number of noise on-line on the foremost e-commerce websites,” Harini Sivakumar, CEO & founder at Earth Rhythm stated.
While fashionable expertise makes it attainable for companies to work together with clients on-line with chatbots, social media, and different digital instruments, “nothing totally matches a shopper relationship that’s inbuilt particular person. Many clients nonetheless get pleasure from making in-person purchases from brick-and-mortar institutions. Going hybrid due to this fact provides us a aggressive benefit and aids in rising our clientele,” she added.
Earth Rhythm joins a slew of different on-line D2C manufacturers to go hybrid. Recently, The Sleep Company, Damensch too made their offline foray.
https://www.indiaretailing.com/2022/10/16/retail/from-virtual-to-earth-d2c-skincare-brand-earth-rhythm-goes-offline-with-kiosks/
