A.S. Watson, the world’s largest worldwide well being and sweetness retailer, has introduced the regional launch of “Skinfie Lab,” an modern pores and skin evaluation instrument that creates extremely customized skincare product suggestions based mostly on prospects’ selfies.
Skinfie Lab is first launched at Watsons Hong Kong and shall be rolled out to Thailand, Taiwan, the Philippines, Singapore, Malaysia, and Indonesia by early 2023.
ColourMe makes use of augmented actuality to immediately and just about present prospects how they would seem with totally different seems to be in addition to making product suggestions.
The launch of Skinfie Lab in Asia is the most recent improvement by A.S. Watson to ship a very O+O (Offline plus Online) buyer expertise. It builds on the profitable launch of an AI-powered skincare advisor at Superdrug within the UK final yr. Customers love using the instrument, and conversion charges doubled.
According to Freda Ng, Chief Digital Officer (Asia) of A.S. Watson Group, “We imagine that Skinfie Lab will change the way in which prospects store skincare – with solely a selfie.”
“We’ve been using cutting-edge expertise to innovate and develop new solutions that assist ship seamless O+O purchasing experiences to our prospects. We’re thrilled to launch Skinfie Lab in Asia, a pioneering instrument that makes it easy for purchasers to search out simply what their pores and skin wants,” Ng provides.
Using synthetic intelligence (AI) to research prospects’ pores and skin and create a extremely tailor-made skincare routine for them, Skinfie Lab has been collectively developed by A.S. Watson and ModiFace, L’Oréal’s AI and AR firm. It was created with dermatologists and based mostly on 15 years of analysis.
The AI-powered Skinfie Lab has been built and validated using over 16,000 selfie photos and is ready to detect a spread of facial attributes from a buyer’s selfie, together with zits, fantastic traces, pigmentation, enlarged pores, wrinkles, radiance, pores and skin firmness, and total pores and skin situation.
Customers can merely take a selfie and reply a couple of easy questions on their cell phones about themselves. Skinfie Lab then generates a customized, in-depth pores and skin evaluation, in addition to a bespoke listing of product suggestions from all merchandise accessible in Watsons eStore. The skincare routine it covers spans cleansers, face masks, toners, serums, eye lotions, moisturizers, and sunscreen.
Ng continued, “Many prospects need to higher perceive their pores and skin and select the most effective merchandise to incorporate of their skincare routine, however usually they don’t understand how. Now, all it takes is a selfie. Skinfie Lab can assist magnificence novices who’re searching for recommendation in creating their very own skincare routine, in addition to magnificence fanatics who’re searching for extremely customized suggestions that draw on the most recent traits and merchandise.”