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D2C magnificence and wellness model Wow Skin Science has partnered with actors Kartik Aaryan and Rashmika Mandanna to advertise its Onion haircare vary.
The actors are younger, and genuine and resonate with the model’s philosophy that’s clear about components, free from toxins, and powered by nature.
The new marketing campaign which works throughout TV in addition to digital showcases how Aaryan and Mandanna advocate Wow Onion Oil as the simplest answer for hair fall. The marketing campaign spotlights how uncontrolled hair fall can destroy an awesome event – together with while you’re selecting outfits.
The duo rushes to supply an answer to their good friend who notices hair fall, and whereas each attempt to push their suggestion first, they realise each had been recommending the identical product, that’s Wow Skin Science Onion Black Seed Hair Oil.
Manish Chowdhary, Co-founder, WOW Skin Science, mentioned, “With time, we have now realised that our customers need us to offer options which might be derived from nature and are protected to make use of. Our new marketing campaign is an homage to the age-old observe of oiling hair however with a contemporary twist – with Onion and Black seed oil, components that possess wonderful properties to scale back hair fall and enhance hair progress. And with abilities like Kartik and Rashmika, we want to attain out to the utmost variety of customers searching for protected, pure, and efficient options for his or her on a regular basis haircare wants.’’
Aaryan mentioned, “It was enjoyable engaged on the Wow Skin Science Onion Oil marketing campaign. Being part of this marketing campaign, I realised how a lot we underestimate the pure hair care regime. Thankfully, champi is a convention that continues to be the primary hair care regime again at residence which is pure, result-oriented.’’
Mandanna added, “Being in the business, my hair goes by way of so much – warmth, styling, and blow-drying is a part of on a regular basis routine that always results in hair fall. I typically desire one thing pure for my hair that offers it energy and protects it from hair fall. Thanks to Wow Skin Science Onion Oil, which is infused with the goodness of onion, that helps effortlessly negate the day-to-day injury that my hair goes by way of.’’