Ulta Beauty Announces Early-Stage BIPOC Beauty Brands To Participate In MUSE Accelerator


Launching this month, the 10-week program will present the chosen manufacturers time, sources, mentorship and the chance to study from established trade leaders to assist put together them for retail readiness.  


“I’m so proud to welcome our first MUSE Accelerator cohort to Ulta Beauty,” stated Monica Arnaudo, chief merchandising officer. “These model founders have labored onerous to get thus far, and our program will assist them additional ignite their potential, gasoline progress and attain new heights. As the main magnificence retailer, we perceive the significance of better inclusivity inside magnificence and the duty we’ve to create equitable alternatives for BIPOC manufacturers to thrive in our trade. I’m honored we’ll accompany them on this journey and sit up for seeing them flourish all through the method.”


The eight chosen manufacturers span quite a lot of magnificence classes, together with wellness, skincare, haircare, make-up, and perfume and can every obtain $50,000 in monetary assist to propel improvement together with sources for long-term success. 

The 2022 Cohort Participating Brands and Founders

Pound Cake, Camille Bell and Jonathan Velazquez: A Black- and Latinx-owned cosmetics firm that creates merchandise for individuals of various pores and skin and lip tones, whereas authentically highlighting beauty-lovers who’re BIPOC, fat-identifying, trans, and non-binary. 


Squigs, Nikita Charuza: A “headcare” model that creates skincare and haircare merchandise for anybody who believes good substances and good moods go hand-in-hand.  


Ourside, Keta Burke-Williams: Formerly often called Aspen Apothecary, the non-public perfume model based by sisters Katja and Keta, is shifting the dialog within the $47 billion class with fragrances that amplify customers as they’re and evoke highly effective feelings to convey individuals collectively. 


Bonita Fierce Candles, Melissa Gallardo: Candles that characterize, rejoice and elevate the range of the multicultural Latina group. 


Sade Baron, Rachel and Folosade Lambo: A mother-daughter duo creating highly-effective and concentrated physique care merchandise for pores and skin points akin to eczema, contact dermatitis, psoriasis, and power dry pores and skin. 


YINA, Ervina Wu and Angela Gray: A magnificence and wellness firm impressed by east Asian drugs and rituals, offering customers multi-faceted merchandise that transcend skincare, and tackle stress and imbalance. 


The Refig, Tanya Perkins: Bottle-free haircare for curls and wonder options which can be simple to make use of, eco-friendly, and truly work. 

Dehiya Beauty, Mia Reddy: A champion of various and inclusive magnificence with a ardour for creating highly-effective, plant-based skincare utilizing ethically sourced, extremely energetic, native, and wild botanical substances from all through the Diaspora. 



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