Ulta Beauty Announces 8 BIPOC Beauty Brands That Will Participate In MUSE Accelerator

Ulta Beauty has formally introduced the eight early-stage BIPOC magnificence manufacturers that can take part in its inaugural MUSE Accelerator this fall.
Launching September 12, the 10-week program will present the chosen manufacturers time, sources, mentorship, and the chance to be taught from established business leaders to assist put together them for retail readiness.  
The chosen manufacturers span a wide range of magnificence classes, together with wellness, skincare, haircare, make-up, and perfume and can every obtain $50,000 in monetary assist to propel improvement together with sources for long-term success. 
“I’m so proud to welcome our first MUSE Accelerator cohort to Ulta Beauty. These model founders have labored onerous to get so far, and our program will assist them additional ignite their potential, gasoline progress and attain new heights,” says Monica Arnaudo, chief merchandising officer, Ulta Beauty. “As the main magnificence retailer, we perceive the significance of larger inclusivity inside magnificence and the accountability we now have to create equitable alternatives for BIPOC manufacturers to thrive in our business. I’m honored we are going to accompany them on this journey and stay up for seeing them flourish all through the method.”
The 2022 cohort of manufacturers and founders contains:

Pound Cake; Camille Bell and Jonathan Velazquez: A Black and Latinx owned cosmetics firm that creates merchandise for individuals of various pores and skin and lip tones, whereas authentically highlighting beauty-lovers who’re BIPOC, fat-identifying, trans, and non-binary.

Squigs; Nikita Charuza: A “headcare” model that creates skincare and haircare merchandise for anybody who believes good substances and good moods go hand in hand. 

OURSIDE; Keta Burke- Williams: Formerly generally known as Aspen Apothecary, the private perfume model based by sisters Katja and Keta, is shifting the dialog within the $47B class with fragrances that amplify you as you might be and evoke highly effective feelings to carry us collectively.

Bonita Fierce Candles; Melissa (*8*):  Candles that signify, rejoice, and elevate the range of the multicultural Latina neighborhood.

Sade Baron; Rachel and Folosade Lambo: A mother-daughter duo creating extremely efficient and concentrated physique care merchandise for pores and skin points akin to eczema, contact dermatitis, psoriasis, and power dry pores and skin.

YINA; Ervina Wu and Angela Gray: A magnificence and wellness firm impressed by east Asian drugs and rituals, offering customers multi-faceted merchandise that transcend skincare, and tackle stress and imbalance.

The Refig; Tanya Perkins: Making bottle-free haircare for curls and wonder options which can be simple to make use of, eco-friendly, and really work.

Dehiya Beauty; Mia Reddy: A champion of various and inclusive magnificence with a ardour for creating extremely efficient, plant-based skincare utilizing ethically sourced, extremely energetic, native, and wild botanical substances from all through the Diaspora. 


Recommended For You

About the Author: Jessica