Popular Indian actor with world fame Priyanka Chopra’s hair care brand Anomaly made its debut within the Indian market becoming a member of arms with e-commerce retailer Nykaa. Anomaly will now be out there in each on-line and offline shops of Nykaa. Speaking on Anomaly’s debut in her nation, Priyanka stated, “I’m so proud to carry Anomaly haircare to India. What makes our India launch extremely particular is that this brand was born right here, from the hair care routines I adopted rising up, and now it’s coming house.” “We constructed this brand on the concept nice hair begins first with nice care, one thing I discovered from my mother and grandmom throughout common oiling, deep cleansing and conditioning routines,” she added. Commenting on the launch, Anchit Nayar, CEO E-commerce Beauty, Nykaa stated, “We are proud to companion with Priyanka Chopra Jonas to construct her stellar haircare brand Anomaly in India. At Nykaa, we’re dedicated to launching among the most disruptive world manufacturers that may garner love for his or her ethos, innovation, and efficacy. “Anomaly’s philosophy aligns with Nykaa’s brand positioning of ‘Democratizing Beauty for All’. The commonality additionally extends to the assembly of two power-brands, pushed by Women founders, who’re altering the best way magnificence is accessed by customers.”
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