OLAPLEX Teams Up with Jason Wu for New York Fashion Week

OLAPLEX Teams Up with Jason Wu for New York Fashion Week

Newest OLAPLEX Ambassador Jimmy Paul Led Creative for Hair SANTA BARBARA, Calif., Sept. 12, 2022 /PRNewswire/ — OLAPLEX, the model that singlehandedly created the bond constructing hair class, was excited to disclose its partnership with the long-lasting dressmaker, Jason Wu at his NYFW Fall ’22 present on September tenth. This collaboration marks a debut partnership for OLAPLEX at Fashion Week. Professional hair stylist and latest OLAPLEX ambassador, Jimmy Paul created the hair for the present and OLAPLEX merchandise had been used to deliver Jimmy’s imaginative and prescient to life.

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Models walked the runway with glossy, braided twists, with the ends protruding, brief pure textured bobs and braids. Jimmy Paul credit the 90’s minimal vogue traits for inspiring the hairstyles within the present. “I needed the hair to look purposefully messy but put collectively on the identical time. It’s a glance that may be dressed up or dressed down. To obtain the look, prep hair with a clean, brushed out-look by combining OLAPLEX No. 9 Bond Protector Nourishing Hair Serum and OLAPLEX No. 6 Bond Smoother. Using your fingers, pull hair again right into a low pony and safe. Braid the horse and safe it with elastic, then twist right into a low bun and depart the ends out. Secure with bobby pins and prime off the look with OLAPLEX No. 7 Bonding Oil for excessive shine,” mentioned Jimmy Paul, hair stylist and OLAPLEX ambassador.

Jimmy Paul’s work is often featured in a number of the most prestigious media retailers globally and he has labored with photographers of worldwide acclaim. He can also be identified for curating the runway look for a number of the most iconic designers each within the U.S. and around the globe. He credit OLAPLEX with serving to him ship stronger, heathier hair for his shoppers with their unique bond constructing expertise. “I’ve been a fan of OLAPLEX for years, as I noticed first-hand the fast transformation within the hair,” Jimmy Paul shared. “All of my shoppers need stronger, more healthy hair with extra shine and manageability so I’m thrilled to be their latest OLAPLEX ambassador in addition to work alongside dressmaker, Jason Wu, on the hair for this season.”
“Jimmy Paul is among the most prolific hairstylists of the twenty first century. He constantly raises the bar with styling creativity, all whereas placing the well being of his shoppers’ hair first to make sure they feel and appear their greatest,” mentioned JuE Wong, Chief Executive Officer of OLAPLEX. “We are thrilled so as to add him to our superb group of OLAPLEX Ambassadors.””Jimmy has such a novel expertise for bringing an idea to life with hair that not solely compliments the garments fantastically; he additionally brings a way of glamour to every part that he does,” says Jason Wu. “I’m thrilled to be collaborating with Jimmy and OLAPLEX to finish my imaginative and prescient this season.”All OLAPLEX merchandise comprise a revolutionary bond-building expertise with over 100 worldwide patents that created the bond-building hair care class and is unique to OLAPLEX. This expertise penetrates the hair shaft engaged on your entire hair construction to rebuild the hair all through. It builds a everlasting bridge between the disulfide bonds. At the identical time, it lessens and/or eliminates harm attributable to molecules that eat protein from the hair by working quicker than the harm can happen.Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is freed from over 50 questionable components together with Sulfates (SLS & SLES), Parabens, Phthalates, Phosphates. All OLAPLEX merchandise have The Clean at Sephora seal and are pleased with their continued dedication to scale back their secondary packaging and never add to their carbon footprint.100% freed from sulfates, phthalates, parabens, or gluten. Vegan. Color-safe.
ABOUT JIMMY PAUL
Jimmy Paul, a Pittsburgh native, was impressed by his hairstylist mom to maneuver to New York to pursue a profession in freelance hairstyling. His editorial profession started whereas working on the Oribe Salon on the Upper West Side, Over the course of his profession, his work has been featured in a number of the most prestigious publications and he has labored with photographers of worldwide acclaim. Jimmy Paul is thought for curating runway appears for a number of the most iconic vogue designers within the U.S. and around the globe. He has additionally collaborated with a number of haircare corporations throughout product growth, schooling and representing manufacturers at NYFW.                                                                                                                       
ABOUT OLAPLEX
Our humble beginnings began in a California storage, and since 2014, the model shortly turned a world sensation, paving the best way for a totally new class of haircare known as “bond-building.” Today, OLAPLEX is among the largest unbiased hair care manufacturers on this planet with over 100 worldwide patents. Our unique scientifically confirmed bond-building expertise restores broken and compromised hair by repairing it from the within out. Simply put, this first-of-its-kind ingredient works two-fold to guard the hair from harm whereas concurrently additionally with the ability to re-link the disulfide bonds again collectively. For all hair sorts, it offers fast outcomes to restore the 5 sorts of harm together with chemical providers, warmth styling, mechanical harm, environmental harm and way of life or physiological modifications.SOURCE OLAPLEX

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