Natural Fragrance Brand Nirmalaya Raises $800k in Seed Funding Round

Founded in 2020 by Bharat Bansal, Surbhi Bansal, and Rajeev Bansal, the pure perfume model Nirmalaya has raised $800k in their seed funding spherical, led by Artha Venture Fund together with key traders together with The DotIn Network, Shiprocket – Huddle Accelerator, Flawless Company Family workplace and different marquee angels.

Nirmalaya is a D2C model that provides pure incense and soulful perfume merchandise. It manufactures and distributes a spread of chemical-free, low-carbon, and eco-friendly incense and perfumes after processing floral waste collected from greater than 300 temples in the NCR area.

The model has been coaching and empowering over 100 feminine staff from low-income households by using them in segregating and processing flower waste with extremely scalable semi-automatic machines. The model retails its merchandise, together with Havan Cups, Incense Cones, Incense Sticks, Dhoop Sticks, Essential Oils, and Ittars, by way of an omnichannel distribution technique.

With the worldwide pure incense market raking up round $1 billion in revenues, Nirmalaya goals to leverage its distinctive vary of merchandise to realize a agency foothold in the worldwide market.

“At Nirmalaya, we need to disrupt the way in which conventional fragrances get consumed. Our first step shall be to develop our presence to the US and Middle East Asia areas by introducing distinctive and chemical-free perfume merchandise, together with reed diffusers, and automobile and room fresheners, in these markets by March 2023. This geographic and product enlargement shall be on the core of our technique, serving to make Nirmalaya a mainstream model recognized for its pure, carbon-free, and long-lasting fragrances. Ultimately, we would like the management place in the Indian and Global incense market and export our merchandise to greater than 40 international locations inside the subsequent 18 months,” mentioned  Bharat Bansal, Co-Founder and CEO of Nirmalaya.

With the corporate’s sights firmly set on amassing greater than 2,00,000 prospects throughout India, the US, and the Middle East markets, Nirmalaya targets to succeed in the income milestone of $3.50 million in the subsequent 16-18 months.

“We are fascinated by the strong enterprise prospects of the round financial system. Therefore, even at a nascent stage, we’re excited by the robust affinity of shoppers to the Nirmalaya model. Moreover, the founder’s drive and enthusiasm in direction of constructing a flourishing, socially aware, inclusive enterprise is a singular model identification that appeals to the millennial shopper in India and abroad,” commented Anirudh A Damani, Artha Venture Fund.

Since launch, the model has witnessed a median MoM development price of virtually 25 p.c and enjoys a 30 p.c repeat buyer price. Servicing greater than 30,000 prospects solely from its web site and promoting practically one million models of its Havan Cups, Dhoop Sticks, and Incense Sticks and Cones already, Nirmalaya is on its technique to establishing its area of interest in the worldwide panorama.

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