Brujita Skincare is a house for all of the “misfits” usually excluded from the idealized and inflexible beliefs that the magnificence trade typically caters to with little to no understanding of the vary of gorgeous our bodies on the market. Because of that, this Latine-owned enterprise desires to ensure that each particular person has entry to high-quality merchandise that handle your magnificence wants from head to toe.
Los Angeles-based Leah Guerrero based the firm in 2017 after working as an esthetician for 10 years. Since then, Guerrero’s focus with Brujita Skincare has been to be a part of the counterculture in magnificence by making sustainable magnificence merchandise accessible to everybody, together with LGBTQ individuals and people a part of POC communities. And she does that together with her Head of Operations Yomahra Gonzalez.
Brujita Skincare is concentrated on making merchandise sourcing mineral-rich clays and powders from mercados in Mexico. That contains cleansers, antioxidant-rich masks, and creamy tints that can be utilized as lip tints, blush, and eye shadow. Each product matches its mission to assist clients embrace their our bodies and take somewhat additional time to handle themselves. Which we will all the time work on.
More than an organization, Latine-owned enterprise prides itself on being a group. Not solely do they promote merchandise with a variety of our bodies and communities in thoughts, however Brujita Skincare additionally works to convey individuals collectively. There is an everyday weblog submit from Brujita Skincare highlighting totally different Cult Members, as they’re known as, and their skincare rituals providing suggestions and concepts to get the most out of your skincare routine.