Locally-Made Makeup Brushes Are Sustainable

When Izabelle Villafuerte walks by way of the make-up aisle on the retailer, she notices that make-up brushes have just about remained the identical over time, with little selection among the many completely different brushes. That’s why she began Empresaria Cosmetics – to create make-up brushes and different merchandise that weren’t solely inventive, however sustainable. 
“[The] eyeshadow brushes have been all fairly boring,” she says. “Like if I am going to a Mac retailer, and I’m paying $30 for a brush, I really feel prefer it ought to at the very least have a greater design than a $2 one.”
Empresaria Cosmetics first launched in 2020 when Villafuerte was at dwelling and bored through the starting of the COVID-19 pandemic. The brushes, that are constituted of recycled wooden, are available many alternative designs, some painted brilliant colours and others extra easy and impartial. There are additionally a number of kinds, together with brushes for powder, eyeshadow, mixing and extra. The brushes are impressed by the normal Mexican toy balero, in addition to Mexican tradition.
Makeup brushes from Empresaria Cosmetics; Photo courtesy of Izabelle Villafuerte

 

 

 
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“We actually have most of our base within the Latina group, and, you recognize, most of those make-up companies are owned by white males,” Villafuerte says.”So I’m like, let’s make one thing made by them [the Latina community] for them.”
In the sooner part of her companies, Villafuerte discovered recycled wooden anyplace she might. Today, she sources the recycled wooden from the Urban Wood Lab. She additionally has expanded her enterprise to creating hand mirrors and compact mirrors, and she or he hopes to make recycled glass jewellery quickly.
“It’s helped us quite a bit now that we are able to get it in a extra standardized model,” she says. “Before, we have been utilizing random issues like baseball bats and stuff like that.”
Villafuerte additionally works alongside her dad, Miguel Villafuerte, to make the merchandise.
“It was actually good as a result of we began this somewhat bit earlier than I moved out, so it is a solution to make it possible for we’re nonetheless seeing one another and attending to spend nearly simply as a lot time [together] as after I nonetheless lived at dwelling,” Villafuerte says.
Empresaria Cosmetics make-up brush and mirror; Photo courtesy of Izabelle Villafuerte
According to Villafuerte, her dad and her work collectively rather well as a workforce since they each have completely different talent units. She says that whereas her dad is healthier at her the artistry and crafting the merchandise, she is healthier on the enterprise facet of issues.
She says working with anyone that she’s grown up with and trusts makes it simpler to know their persona and elegance. Miguel says that this permits him to work with wooden, one thing he enjoys, however he additionally will get to spend time together with his daughter.
“We’re doing one thing that provides us pleasure,” Miguel says.
One of their fundamental targets for the enterprise is to department out extra into the Milwaukee and Chicago areas. Villafuerte mentioned that they don’t at the moment have the capability to create 100 brushes without delay, so it’s tough for them to get into shops.
Instead, Villafuerte does pop-up cubicles at craft gala’s in Milwaukee and Chicago and sells the merchandise on-line. 
“Especially within the Milwaukee space I wish to begin doing extra [craft fairs],” she says. “And not even only for the gross sales, however to be within the entrepreneurship type of setting and assembly different people who find themselves going by way of the identical issues that you’re.”

Makeup brush from Empresaria Cosmetics; Photo courtesy of Izabelle Villafuerte
Makeup brushes from Empresaria Cosmetics; Photo courtesy of Izabelle Villafuerte
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