Leading skilled haircare distributor Salon Promotions has appointed Leeds multi-channel advertising company Boutique to handle its digital and conventional PR technique.
Founded in 2009 by Neil Capstick, Lancashire-based Salon Promotions supplies high-quality manufacturers to UK hair salons together with Alterna, Olaplex and Hot Tools, in addition to long-term, hands-on coaching options and sold-out academic occasions for stylists.
Boutique may even handle the PR technique for Salon Promotion’s personal model, Neal & Wolf which specialises in award-winning luxurious haircare merchandise for on a regular basis indulgence from their best-selling miracle speedy blow-dry mist to their purple brightening shampoo. They even have their very own skilled color vary accessible in 1,000’s of salons throughout the UK.
The partnership will see Boutique lead consciousness and academic focussed campaigns for Salon Promotions, and trend-lead reactive and product gifting exercise for Neal & Wolf in each B2C and B2B audiences whereas enhancing backlink profiles for website positioning worth.
Furthermore, Salon Promotion’s busy academic occasion calendar has been an enormous success for the enterprise and supported unimaginable progress. This might be a key pillar of Boutique’s technique as this continues to broaden with new programs and places.
Simon Bollon, managing director of Boutique, added: “Working with the Salon Promotions crew has been an absolute delight up to now, their enthusiasm and love for the enterprise has put them in a implausible place for important progress which we’re proud to be navigating with PR. We have an unlimited expertise of delivering product focussed and B2B campaigns and look ahead to assembly and exceeding their future enterprise objectives whereas dominating the UK hair and sweetness market.”
Jack Hutchinson, business director at Salon Promotions mentioned: “We’re excited to be working with Boutique to direct our PR methods for each shopper and business audiences. The UK hair and sweetness market is at an thrilling time with main innovation and product improvement – we’re assured the Boutique crew will assist faucet into this constructing consciousness of our award-winning, salon-centric method to haircare as we proceed our success momentum.”
https://theyorkshirepress.co.uk/enterprise/leeds-boutique-wins-award-winning-professional-haircare-account/
