Lancôme Partners With Rosalía For La Vie Est Belle Fragrance

Lancôme has partnered with Grammy and eight-time Latin Grammy-Award successful recording artist Rosalía for the model’s La vie est belle perfume.
With notes of Iris spring flowers, intoxicating patchouli, scrumptious spun sugar and sensual heat vanilla, this advanced and fashionable perfume is designed to evoke joyous femininity and has garnered over 6,000 5-star evaluations.
“La vie est belle” interprets to life is gorgeous, and Rosalía’s avant-garde fashion and musical prowess embodies her imaginative and prescient of los angeles vie est belle, or in her native Spanish, la vida es bella.  Through this partnership, Rosalía showcases the La vie est belle message: “Life is what you make of it – Make it Beautiful.”
“At Lancome we imagine that happiness is a robust supply of magnificence and Rosalía, by her exceptional expertise and music, brings happiness to hundreds of thousands of individuals day-after-day,” says Giovanni Valentini, common supervisor Lancome USA. “As we welcome Rosalía as a companion of La vie est belle, we hope to encourage our Lancome neighborhood to all the time assume that life is what you make of it, make it stunning. And we’re very excited to work with Rosalía for this U.S. partnership and spreading this easy but inspiring message to all her followers.”
“Fragrance has such a powerful sensorial attraction for me – it instantly jogs my memory of the various blissful moments all through my life. Life is a succession of moments, and the whole lot is linked. If you wish to discover magnificence in life, you’ve the facility to search out it.  For that motive, I could not be prouder to companion with Lancôme on this MOTOMAMI journey,” says Rosalía. “I’m additionally thrilled that Lancôme will come alongside on this journey with me and providing my followers a cool expertise once they come to my exhibits within the U.S.!”
As a part of the partnership, Rosalía will likely be featured in a sequence of content material on social platforms and in U.S. media campaigns.  Lancôme may also be a part of Rosalía on her tour in September and October in choose cities throughout the United States to supply her followers an interesting pop-up expertise permitting the Rosalía neighborhood the chance to share how they’re dwelling la vida es bella.
In addition, Lancôme will supply live performance tickets to pick areas and bottles of La vie est belle eau de parfum signed by Rosalía through a sweepstakes on the model’s social media platforms.

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