Bed Head, initially established in 1996 by hairdressing icon and inventive anarchist, Anthony Mascolo, is launching its product vary throughout Boots shops nationwide from Monday twenty sixth September. The brand, famend for its vibrant and inventive packaging, continues to take inspiration from numerous youth subcultures with the purpose to attach folks throughout music, style, expertise and artwork, permitting salon outcomes at house.
Launching for the primary time in excessive road shops, Bed Head’s wide selection of merchandise accommodates all hair sorts. Its hero merchandise, together with After Party, Queen for a Day & Masterpiece, might be out there in Boots, in addition to choose ASDA and Superdrug shops.
After Party smoothing cream: A robust, clean formulation, After Party is the last word anti-frizz hair product for healthy-looking hair. This light-weight hair cream helps forestall static build-up, flyaways and frizz for clean locks for hair so clean you’ll keep the evening! “After one use, my hair is tame, clean, shiny (not greasy) and I really feel like I see mild on the finish of the tunnel.” (Bed Head buyer)Queen for a Day, thickening spray for high quality hair: A robust and volumising formulation with Palm Kernal Glycerides to create quantity and texture, leaving hair feeling thicker, fuller and voluminous. With oils that situation, clean and soften hair, and Film Forming Polymers that present lengthy lasting maintain. This spray creates rule breaking quantity for thickness that reigns! “For these on the lookout for tremendous quantity this product is great.” Bed Head ShopperMasterpiece shiny hairspray with sturdy maintain: A robust, shiny, sturdy maintain formulation, delivering salon outcomes and salon expertise at house. With an additional shiny end, the Bed Head Masterpiece Hairspray turns your hair right into a murals!
Katie Westerby, senior advertising supervisor at Bed Head, mentioned: “At Bed Head, our goal has all the time been to unleash creativity by means of elevated skilled merchandise. Boots is the proper accomplice as a result of its vast distribution and geographical presence, which can permit consumers throughout the nation to precise their individuality and obtain salon prepared hair at house. We can not look forward to folks to let their creativity rule and see the outcomes!”
The retail launch, one of many largest in the brand’s historical past, is a part of its ‘Stay Headstrong’ marketing campaign celebrating fearless expression and galvanizing experimentation. The marketing campaign will launch in the upcoming weeks together with an online content material collection and a daring artist set up. Watch this area!
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