Clean Skincare Brand Seaweed Bath Co. Gets A Rebrand

When it involves easing stress, self-help gurus have lengthy supplied the next sound recommendation: Feeling anxious? Go for a stroll. Depressed? Phone a buddy. Need inspiration? Take a bathe. 


According to EnterpriseInsider, it is the place 72% of individuals get their greatest concepts. The statistic was gathered from an internet summit organized by psychologist Ron Friedman, founding father of Ignite80, which featured his discussions with greater than two dozen of the world’s high productiveness consultants, which included Adam Grant, Gretchen Rubin and Scott Barry Kaufman. Kaufman, a cognitive scientist and coauthor of “Wired to Create,” described a examine he performed, which confirmed that 72% of individuals get artistic concepts within the bathe, and highlighted the results leisure as on artistic pondering. 


In the article, Kaufman is quoted saying, “the enjoyable, solitary, and non-judgmental bathe setting could afford artistic pondering by permitting the thoughts to wander freely, and inflicting folks to be extra open to their internal stream of consciousness and daydreams.”


Seaweed Bath Co. creates an identical impact on the consumer, based on model cofounder Allison Grossman, and the bathtub and private care merchandise transcend washing the day away. Every bathe with the merchandise, that are infused with hand-harvested bladderwrack seaweed as the important thing ingredient, provide an opportunity for shoppers to “unlock the magic of the ocean,” the founders say. Indeed, its line of invigorating physique and bathe merchandise are designed to ignite the senses, from the fragrant grapefruit physique wash to the peppermint and eucalyptus-infused shampoo and conditioner duo, which supply therapeutic and refreshment properties. A melt-in water lotion with sea grape and beta-glucan make for further hydration post-shave. 


After a yr in the marketplace, the model is present process a rebrand within the type of new packaging and pricing. Holographic illusory silver grooves wrap across the bottles within the type of waves created from post-consumer resin. The startup model is reducing the value on 18 of its SKUs by a mean of 20%. 


Grossman sees the transfer as a option to tickle the senses of repeat clients whereas piquing the curiosity of potential consumers that embody Millennials and Gen Z-aged shoppers who worth the model’s dedication to wash magnificence.


“We’re continuously evolving the model and innovating and popping out with new merchandise,” stated Grossman. “We wished to mentally and bodily evoke that love for the ocean in our packaging.” 


The Boulder, CO-based firm anticipates that the value reductions will assist drive a 50% enhance in retail gross sales amongst its 5,000-plus retail areas across the US, which embody Albertsons, Wegmans and Whole Foods in addition to e-commerce.

A Seaweed Odyssey

Allison and Adam Grossman, cofounder of Seaweed Bath Co. pose with the eucalyptus and peppermint-scented shampoo and conditioner duo.

The model relies on the foothills of the Rocky Mountains, however the founders—husband and spouse staff Allison and Adam Grossman—had been residing in Miami working as a realtor and litigator, respectively, after they had been fascinated by seaweed’s long-lasting, hydrational advantages. Adam Grossman had been trying to find aid from psoriasis when garnering the knowledgeable opinions from high scientists led the couple to study in regards to the dermatological advantages of natural Atlantic seaweed (fucus vesiculosus). The Grossmans made this ingredient the star of every of Seaweed Bath Co.’s merchandise, which additionally comprise greater than 65 nutritional vitamins, minerals and vitamins to nourish pores and skin and hair. 


Other marine substances used within the merchandise are vitamin A and C-rich sea grape; sea kale, a salt-tolerant flowering plant that grows alongside the coast and helps revitalize, soothe and easy pores and skin; and kelp, colossal brown algae native to the Pacific Ocean that incorporates ultra-hydrating alginic acid. All merchandise are cruelty-free, vegan and free from gluten, sulfates and parabens. 


Seaweed Bath Co.’s purpose-driven mission to assist conservation efforts is one other client draw, based on the model. To fulfill its long-term purpose to bolster ocean conservation, Seaweed Bath has partnerships with Pacific Marine Mammal Center and Marine Mammal Center. The Marine Mammal Center, a world chief in marine mammal well being, science and conservation, is the biggest marine mammal hospital on this planet and has rescued greater than 24,000 marine mammals in California and Hawaii since its inception in 1975. The Pacific Marine Mammal Center is a nonprofit that makes a speciality of the rescue, rehabilitation and launch of injured and stranded marine mammals. It additionally evokes ocean stewardship via science-based teaching programs.


“We researched organizations that might be good partnerships that would make a distinction and construct long-lasting relationships with,” stated Grossman. “We’re animal and seashore lovers. This model got here out of growing merchandise out of a private want that changed into one thing greater.”

Recommended For You

About the Author: Jessica