Clean haircare model Adwoa Beauty closes a $4 million seed funding from Pendulum Holdings.WHO: Julian Addo launched Adwoa Beauty in 2017 with a mission to shift the dialog round naturally curly hair and advertising to be inclusive and likewise encapsulate “the modernization of Black folks.” The model launched in Sephora US and Canada in 2019 with its vary of 11 merchandise.Pendulum is a strategic funding and advisory platform. Founded in 2019 by D’Rita and Robbie Robinson, Pendulum reimagines how nice corporations and types are constructed—and who will get to construct them. Through its funding arm Pendulum Opportunities, and strategic advising arm Pendulum Partners, the agency accelerates alternative and worth creation for founders and leaders of shade. Pendulum Opportunities invests in high-growth companies, assembly the altering calls for of the longer term, values-driven client.WHY: The model will use the seed funding for product growth and model consciousness campaigns.IN THEIR OWN WORDS: Ron Mackey, Managing Director at Pendulum, said, “Julian and her crew at Adwoa Beauty have showcased strong development as an initially self-funded, modern model that has now turned customers into loyal devotees throughout the nation. With its differentiated and efficacious product providing and powerful client demand propelling the broader status textured hair care class, Adwoa Beauty is well-positioned for continued growth.”Julian commented, “With Adwoa Beauty now being at a crucial juncture in its development potential, that is the proper alternative for me to accomplice with the crew at Pendulum, leveraging their capital funding and partnership to place as many sources as attainable behind our steady product growth and innovation, gross sales help and strategic advertising to maximise the model’s potential.”DETAILS:Adwoa Beauty closed a $4 million seed funding from Pendulum Holdings.Julian Addo self-funded the model’s launch with a private funding of $80,000. This spherical of funding marks the primary exterior funding.
https://beautymatter.com/articles/clean-haircare-brand-adwoa-lands-4-million-seed-funding
