The Award-Winning Black-Owned Skincare Line Has Hit the Shelves of the Major RetailerAs Seen In: Cosmopolitan • Oprah Magazine • FORBES •ESSENCE • ELLE • Harper’s Bazaar • Women’s Health • Into the Gloss • Prevention • WWD • Refinery 29 • Bloomberg • Fast CompanyEL PASO, Texas, Sept. 13, 2022 /PRNewswire/ — Bolden, the reasonably priced skincare line coveted by pores and skin fans & magnificence influencers, is taking an enormous step in placing its fan-favorite merchandise on the cabinets of one of many world’s greatest retailers. The black-owned, women-owned model can NOW be discovered in the skincare aisles of greater than 1,000 Walmart shops nationwide, with its greatest presence being in Texas, Georgia, Florida, North Carolina, South Carolina, and California. The founders would like to take interviews as they construct pleasure round this monumental milestone.
The Bolden x Walmart assortment options the Brightening Glycolic Acid Toner, the Skin Clarifying Cleanser, & the SPF 30 Brightening Moisturizer in new & unique sizing, alongside w/ the unique Dark Spot Fix and Skin Basics Kit.
Since its launch in 2015, founders Chinelo Chidozie and Ndidi Obidoa completely bought the vegan & cruelty-free skincare line on Amazon, Costco.com, boutique magnificence suppliers and the Bolden web site. By making a transfer to such a big retailer, they’re persevering with to supply accessible science-backed merchandise that truly work on melanin-rich pores and skin, a severe hole in the skincare market.
“Ndidi and I are very enthusiastic about our Walmart partnership, and the chance it presents. It’s a serious milestone for us in our mission to make the sweetness area extra inclusive. Our aim as at all times is to formulate high-quality skincare merchandise that concentrate on the distinctive skincare issues of black ladies like ourselves, and importantly, to supply them at reasonably priced costs,” Co-founder Chidozie expressed. “As Walmart consumers ourselves, we respect Walmart’s dedication to variety in all features of its enterprise.”
Bolden has curated a group of 5 merchandise for Walmart clients together with three of its top-selling merchandise (a Skin Clarifying Cleanser, a Brightening Glycolic Acid Toner, & an SPF 30 Brightening Moisturizer) in new and unique sizing together with the debut of their Dark Spot Fix, which may solely be discovered at Walmart. Consumers can even buy the Skin Basics Kit – 3 steps of necessities which incorporates the cleanser, toner, & moisturizer. All merchandise fall inside a worth vary of $11.99 to $22.49, making them an reasonably priced resolution for high pores and skin issues whereas the costs of most modern-day luxuries are steadily rising.To rejoice the launch, Bolden is bringing collectively their Bolden Insiders, a group of greater than 100+ influencers masking all platforms, to unfold the good information concerning the launch and share their evaluations of the unique Walmart line of merchandise. However, the celebration will attain farther than the social channels, with the founders internet hosting meet-ups with clients, affectionately generally known as Bolden Beauties, at choose Walmart shops.The Bolden founders would love the chance to share extra information about their huge retail launch and what it means for different ladies entrepreneurs and minority-owned companies which might be simply searching for a seat on the desk.
About The Bolden Company
Bolden is a premium Black-owned skincare line created by Chinelo Chidozie & Ndidi Obidoa to embolden black and brown ladies to confidently embrace their pure magnificence. They acknowledged the necessity for extremely efficient and clinically confirmed merchandise that deal with the distinctive skincare wants of ladies of shade, and created an reasonably priced, vegan & cruelty-free skincare line backed by science. The model is house to the influencer cult-favorite SPF 30 Brightening Moisturizer, lengthy championed by the likes of magnificence guru Jackie Aina, & actress Yvonne Orji. Through its expertly crafted pores and skin merchandise tailored for girls of shade, Bolden has undoubtedly solidified itself as a frontrunner inside the Inclusive Beauty motion. Bolden has acquired coveted Beauty Awards from Into The Gloss, Women’s Health, WWD, & Cosmopolitan, amongst others.BOLDEN x WALMART Assets: HERESocial Media Handle: @BoldenUSAPR Contact: [email protected] / 908.219.7655 / Tracy Aliche ConsultingSOURCE The Bolden Company
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