Barneys New York reincarnates as a beauty brand

Barneys New York has been reincarnated as a beauty brand. Parent firm Authentic Brands Group (ABG) partnered with Korean-based way of life firm Gloent Group to launch a line of skincare. Fragrance, hair and physique care, cosmetics and wellness are anticipated to increase the vary classes.
The beauty vary will launch in October at new web site, along with premium retailers and marketplaces globally together with within the fourth quarter of this 12 months.
When Barneys filed for its second chapter in 2019, its property had been offered to ABG, a administration firm based mostly in New York with holdings attire, athletics, and leisure manufacturers.
ABG licensed the Barneys brand to Saks in 2021, opening a particular division inside Saks Fifth Avenue’s flagship Manhattan retailer. It later opened a standalone retailer, Barneys at Saks, in Greenwich, Connecticut.
In a assertion Justin Song, CEO of Gloent Group stated: “We are excited to accomplice with Authentic Brands Group for the launch of Barneys New York Beauty. We stay up for persevering with Barneys’ wealthy historical past of delivering luxurious by launching premium beauty, wellness and water merchandise for the subsequent era’s internal and exterior well being.”
“We are happy to be partnering with Gloent Group to introduce Barneys New York Beauty,” added Jarrod Weber, Group President Lifestyle, Chief Brand Officer, at ABG. “Gloent Group brings experience in beauty, and these merchandise will increase Barneys New York’s distinctive luxurious choices via elevated, high-quality skincare merchandise.”

Recommended For You

About the Author: Jessica