Barneys New York Expands Into The Beauty And Wellness Space

Barneys New York, which filed for Chapter 11 chapter safety in August 2019, is aiming to make a comeback by increasing into the sweetness and wellness area.
On September 15, mum or dad firm Authentic Brands Group (ABG) and Gloent Group, a Korean-based way of life firm that focuses on the sweetness, wellness and premium drinks classes, signed a long-term partnership to develop, manufacture and distribute Barneys New York magnificence merchandise worldwide.
The Barneys New York Beauty line will supply quite a lot of merchandise within the classes of skincare, perfume, haircare and cosmetics, amongst different objects.
A foremost ingredient within the skincare line is Glocela, which is formulated with eight components together with cloudberry to enhance pores and skin tone, texture and moisture retention.
The line features a serum, hybrid cleanser, water essence, wealthy cream and light-weight gel cream. Additionally, the road will function 5, two-step double motion hydrogel masks that handle totally different pores and skin considerations equivalent to redness, dehydration and irritation. Each product gives multi-action hybrid options with quite a lot of advantages to realize wholesome and radiant-looking pores and skin.
“We are excited to accomplice with Authentic Brands Group for the launch of Barneys New York Beauty,” Justin Song, CEO of Gloent Group, mentioned in a press release. “We look ahead to persevering with Barneys’ wealthy historical past of delivering luxurious by launching premium magnificence, wellness and water merchandise for the subsequent technology’s interior and exterior well being.”
The assortment can be obtainable in October on-line, and can be launched at extra retailers, together with Saks’ web site, within the fourth quarter of this 12 months.

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About the Author: Jessica