“We wished to utterly rethink the shopper expertise for luxurious skincare products. So we determined to divert the lipstick from its authentic kind and adapt it to completely progressive, strong, water-free, but extremely sensorial skincare formulation that may be taken in every single place in a purse,” explains Piergil Fourquié, a Parisian designer and co-founder of the model.
A model new format for skincare products
Maison Dakōta proposes a never-before-seen product line: premium strong and nomadic skincare products. “If extra and extra hygiene and toiletry products will be present in a strong format, skincare products are nonetheless uncommon on this galenical kind and nearly non-existent once you go upmarket,” underlines Eva Jouët, co-founder of the model and additionally Sales Director of Premium Beauty News.
Anhydrous strong codecs certainly have the benefit of making saving on the weight of water in the products. In addition to its environmental advantages, this answer allowed adapting it to individuals on the go.
“We wished to increase the use of skincare products past the toilet to permit ladies to guard their pores and skin, anyplace, anytime,” provides the founder. “As a place to begin, we took the actual wants of customers to provide you with an answer matching their expectations”.
Maison Dakōta takes its identify from Native American hunter-gatherer peoples of North America’s plains and forests. “We wished to pay tribute to those peoples who, of their conventional method of life, solely took from nature what they strictly wanted, who have been conscious of being half of an entire, alongside animals to which they paid homage via totems,” explains Piergil Fourquié.
With this in thoughts, Maison Dakōta devised a refill system that will restrict the consumption of assets and scale back packaging waste.
Innovative pure formulation
In an analogous vein, the formulation have been designed to mix ease of use and effectivity in an ultra-compact format.
“The preferrred of sobriety has influenced the total improvement course of,” admit the two co-founders. “This led us to do much less, however higher, to get to the essence because of concentrated actives, generally even obtained via upcycling.”
Free of water, pure formulation also can do with out preservatives whereas sustaining most shelf life. These are all selections that concerned taking over many technical challenges.
“The venture was an bold and troublesome to implement. The pure and anhydrous formulation made the filling of the stick significantly troublesome,” explains Eva Jouët. In explicit, it was essential to discover a firm succesful of finishing up the venture inside the budgetary constraints of a start-up. This was fairly a problem, as Maison Dakōta was eager to have products that have been 100% made in France.
“Fortunately, the market is altering and suppliers are conscious that a big half of the exercise is transferring in the direction of younger rising manufacturers. The venture was technically troublesome, however supporting younger progressive start-ups is one space the place producers actually have the alternative to distinguish themselves,” she factors out.
A pre-sales marketing campaign in September
The French model is now beginning its conferences with its clients, via a pre-sales marketing campaign on the Ulule platform from 22 September 2022.
“This is the end result of many months of analysis and improvement. We just lately offered our vary, with 4 progressive products. The first suggestions is constructive. We now need to carry all of it to fruition,” conclude the two founders.
The vary consists of an Eye Contour, made up of 98% pure substances, together with a moisturising upcycled espresso oil wealthy in antioxidants; a Face Care (98% pure) to use on blemishes for an absorbing and mattifying impact and an instantaneous corrective impact, made up of upcycled avocado to manage sebum secretion, volcanic perlite and Candelilla wax; a nourishing and protecting Lip Balm, 100% pure because of a mix of pure waxes, vegetable oils and shea butter, and lastly a strong Pink Pepper Perfume (90% pure), alcohol-free and wealthy in plant-based emollients.
And to match the container with the content material, the packaging of every product shows the totem animal to whose safety it’s entrusted: the eagle for the eye contour, the bear for the face care, the owl for the fragrance and the wolf for the lip balm.
https://www.premiumbeautynews.com/en/anhydrous-and-nomadic-maison,20870
