The platform will have fun her distinctive individuality and broaden the probabilities on her path of evolution, all whereas championing the L.O.C. methodology ATLANTA, Sept. 7, 2022 /PRNewswire/ — African Pride, an award-winning haircare model recognized for addressing the wants of all hair varieties with premium, pure elements, is proud to announce the launch of its new initiative, GROW – a platform that celebrates their core shopper’s distinctive individuality and expands the probabilities on her path of evolution.
GROW by African Pride
“GROW is all about self-improvement, self-love, and self-care by way of the artwork of haircare. It’s a motion that connects minds and expands prospects,” stated Jazzmene Ford, Marketing Manager at African Pride. “We are dedicated to championing our shopper, ladies with coily hair, for the individuality they symbolize. Through GROW we are going to have fun this magnificence, construct neighborhood, and pivot consideration to the expansion that comes from embracing your given curl patterns, profession aspirations, and past. Because at African Pride, we perceive that when she wins, we win and when she grows, all of us develop.”
The initiative has kicked off with a marketing campaign movie to introduce GROW by African Pride and inform the story of how African Pride is there by her facet at each stage of her evolution. The marketing campaign will additional come to life throughout paid and natural social media. The model has additionally partnered with prime aspirational names throughout the class together with superstar wig & hair artist ambassador, Arrogant Tae, and influencer/entrepreneur, Kheris Rogers – who launched a clothes line with a mission to fight bullying when she was simply 10 years outdated! These influential names will unveil GROW on social media through private testimonials of their very own progress and how-to product movies to additional amplify efforts and attain the African Pride shopper the place they’re. Additional marketing campaign activations embody:
GROW Beauty Store Takeovers: championing African Pride’s goal shopper at magnificence provide shops nationwide through a full retailer overhaul with product sampling, model educator periods and academic materials surrounding haircare to profession improvement.
GROW HBCU Fall Campus Tours: connecting minds and galvanizing progress at HBCU’s throughout the U.S. The excursions will construct a sisterhood neighborhood permitting ladies on their profession journey to apply the artwork of sustaining wholesome, pure hair at an inexpensive worth level. The campus tour dates are as follows:
GROW Sisterhood Influencer Campaign: celebrating all coily varieties by leveraging sensible and inventive content material from a plethora of hair influencers. The tutorials won’t solely highlight the LOC methodology utilizing African Pride’s award-winning Moisture Miracle line, but in addition immediate likeminded people to affix in as the creators share their private progress tales giving a nod to the marketing campaign’s mission.
The GROW initiative ties into each coily ladies’s routine with the LOC methodology, a staple amongst the pure neighborhood. The LOC Method is a three-step course of that helps enhance moisture retention by layering merchandise ranging from the lightest density and constructing as much as the heaviest. The methodology may be seamlessly achieved by African Pride’s powerhouse trio from their hero line, Moisture Miracle, designed to nourish and hydrate one’s pure texture: Moisture Miracle Coconut Milk & Honey Leave-In Conditioner, Baobab Oil Leave-In Cream, and 5 Essential Oils which will likely be launched as a part of the initiative with a bundle deal on Amazon.Come 2023, the GROW initiative will amplify through a partnership with a trigger platform that champions profession improvement, internships, and mentorship for the African American ladies. For extra data on African Pride’s launch of the GROW Initiative and the African Pride model or merchandise go to AfricanPrideHair.com and observe @MyAfricanPride on Instagram and @MyAfricanPrideHair on Facebook.
About African Pride
For 30 years, African Pride has addressed the haircare wants of all hair varieties and textures whether or not pure or relaxed with manufacturers like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle and Dream Kids. We consider within the unstated energy of a nice hair day. The increase of power that is given when your magnificence and confidence is intertwined needs to be accessible to all ladies. That’s why we created African Pride merchandise with premium, pure elements at an inexpensive worth to make sure that you are much less burdened about your hair and extra centered on moving into your finest self. For extra details about the model, go to AfricanPrideHair.com, and inform us your hair story by partaking with us on social and utilizing the hashtag #MyAfricanPride. SOURCE African Pride
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