Adwoa Beauty, the model based by entrepreneur Julian Addo with textured hair sorts in thoughts, has secured $4 million from Pendulum Holdings, an inclusive and strategic progress investing and advisory platform that seeks to speed up alternative and worth creation for founders and leaders of colour. While the model has lengthy been self-funded, this capital funding will sustain with the demand for Adwoa Beauty’s award-winning merchandise and maximize the model’s potential.
“Julian and her staff at Adwoa Beauty have showcased strong progress as an initially self-funded, revolutionary model that has now turned customers into loyal devotees throughout the nation,” stated Ron Mackey, managing director at Pendulum. “With its differentiated and efficacious product providing and robust shopper demand propelling the broader status textured hair care class, Adwoa is well-positioned for continued enlargement.”
Addo based Adwoa Beauty in 2017 to fill the hole within the hair-care marketplace for multicultural hair textures. Known for its clear formulation and smooth, gender-neutral packaging, the model at the moment consists of 12 hair-care formulation to take customers from wash day via styling, having received awards from a number of prestigious entities.
With further capital in hand, Adwoa Beauty will be capable to fund new product growth, improve staffing to assist the model in any respect ranges, and put money into model consciousness and retail assist, bringing extra textured haircare options to customers in all places.
https://www.happi.com/contents/view_breaking-news/2022-09-08/adwoa-beauty-receives-4-million-growth-capital-inv/
