Plum BodyLovin’ has signed Bollywood actor and magnificence icon, Ananya Panday as its brand ambassador. The star will probably be seen as the face of the brand, selling its perfume class – physique mists, perfumes & deodorants in a wide range of partaking campaigns throughout media platforms.
Shankar Prasad, CEO & Founder, Plum commenting on the announcement, mentioned – “We’re elated to be related to one of the vital promising actresses & youth icons in India at the moment. Ananya’s cheerful persona and dynamism mix completely with Plum BodyLovin’s brand character, and this alliance is a step ahead in direction of turning into the popular alternative for India with regards to pleasant & premium fragrances. We are thrilled to have her on board & can’t wait for everybody to see the collaboration come to life, quickly!”
On being the brand’s ambassador, actor Ananya Panday shares, “Plum BodyLovin’ has a refreshing tackle fragrances with their super-fun but distinctive physique mists & perfumes, colourful designs & after all the pleasant names like Hawaiian Rumba & Orchid-You-Not and so on. As somebody who has all the time cherished good fragrances & all issues enjoyable, this affiliation with Plum BodyLovin’ was one I didn’t should assume twice about. Given my love for animals, I additionally cherished that the brand is 100% vegan & cruelty-free. Smelling irresistible was by no means a lot enjoyable & I can’t wait for girls all over the place to fall in love with these fabulous fragrances (my present favourite needs to be Vanilla Vibes as a result of I like smelling like a scrumptious cupcake)!”
With 25+ perfume merchandise out there in 7 fantastic fragrances throughout beachy, floral, fruity, musky perfume profiles & a number of extra launches lined up, Plum BodyLovin’ is trying to supply selection & high quality of fragrances just like the Indian market has by no means seen earlier than. Already, the brand is among the many quickest rising bathtub & physique manufacturers on-line as properly offline. Plum BodyLovin’ can also be increasing its on-line presence and offline footprint throughout India with kiosks & unique brand retailers along with its current 1100+ assisted & ~10,00+ unassisted retailers.