New men’s skincare brand Atwater launches with clean, non-toxic formulas

THE WHAT? Founder Chris Salgardo has launched new men’s skincare vary named Atwater in a bid to construct client confidence with merchandise which have clear, non-toxic formulas.THE DETAILS The US-based firm has created a variety that features a facial scrub, eye moisturizer, facial moisturizer, and shaving cream. Focusing on providing moral merchandise, Atwater has the cruelty-free Leaping Bunny certification. THE WHY? Salgardo is claimed to have spent his profession in skincare and grooming, gaining perception into men’s grooming wants in addition to the hyperlink between ‘how a person seems to be and the boldness he feels.’

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