In the fast-paced magnificence trade that’s at all times on the lookout for the subsequent large development or ‘it’ ingredient, few issues have the longevity and legendary standing of SK-II’s signature ingredient, PITERA™.
You could have heard loads about the much-hyped PITERA™, however what’s it precisely?
A skincare elixir that’s naturally-derived from a proprietary yeast fermentation course of, PITERA™ is present in each single SK-II product as a result of it’s confirmed to be the key to Crystal Clear Skin—an astonishing energy the model is showcasing with a brand new marketing campaign referred to as Late Night Portraits.
For Ok-pop idol-worthy skin, steal Mina’s secret weapon: SK-II’s Pitera Essence
Courtesy of SK-II
Twice’s Mina and her beloved skin important, SK-II’s Pitera Essence
Courtesy of SK-II
The ingredient’s blockbuster standing as the cornerstone of SK-II was additionally highlighted throughout World PITERA™ Day, SK-II’s first-ever large-scale world occasion devoted to PITERA™, that was held in Tokyo, Japan on thirteenth July and nearly broadcasted to the world.
Comedian and self-proclaimed ‘Beyonce of Japan’, Naomi Watanabe bookends her day with SK-II’s PITERA™ Essence
Courtesy of SK-II
Japanese actress and mannequin, Ayaka Miyoshi loves SK-II
Courtesy of SK-II
With SK-II’s movie star ambassadors in attendance, World PITERA™ Day took us on an immersive journey detailing the iconic ingredient’s story, from its origins to discoveries about its properties and the multitude of skincare advantages it affords.
Late Night Portraits: Asia’s Biggest Celebrities places PITERA™ to is boldest stress take a look at but
Would you dare to go naked infront of the digicam? To intensify these unbelievable properties of PITERA™, SK-II’s Late Night Portraits marketing campaign options beautiful pictures of brand name ambassadors like Mina of Ok-Pop group Twice, Japanese actresses Ayaka Miyoshi and Kaori Momoi, and Japanese comic Naomi Watanabe.
Taken late at night time, the arresting picture portraits depict these celebrities bare-faced with out make-up, their faces prepped with nothing however PITERA™. As they rise up shut and private with the digicam, we get an intimate look at a simple, genuine magnificence that’s largely unseen in the magnificence world at the moment. Clear, radiant and unapologetically themselves, Late Night Portraits reminds us that with SK-II, what you see is what you get.
So how did the fascinating mission come about? Late Night Portraits was impressed by SK-II’s 24/7 Skin Fluctuation Study, a analysis programme which delves into adjustments in the day by day skin circumstances of younger ladies.
Conducted spherical the clock for over six weeks, the examine discovered that circumstances like texture, pores, redness, dullness, hydration and barrier operate can range drastically over a day, with skin trying its worst late at night time. And as everyone knows in our personal lives, if allowed to accumulate, these day by day skin fluctuations velocity up the onset of seen skin issues.
Enter PITERA™ and its skin-transforming powers. With its distinctive composition resembling skin’s Natural Moisturising Factors, it may be absorbed rapidly and deeply into skin, the place its quite a few micronutrients can work their balancing and soothing magic. In reality, the examine confirmed that common use of PITERA™ and a bottle of PITERA™ Essence dramatically stabilises skin fluctuations, enabling the transformation to Crystal Clear Skin.
Origins of the PITERA™ miracle
Let us begin from the place this all started. The story of PITERA™ started in the Nineteen Seventies with a workforce of scientists, a seek for a game-changing ingredient that can engender lovely skin, and aged Japanese sake brewers.
In the course of their analysis, the scientists observed that the arms of sake brewers remained terribly gentle and youthful despite their age and wrinkled visage. After dedicating 10 years to finding out this phenomenon, they finally remoted the one single yeast pressure inside 350 that created wholesome, easy and luminous skin.
Using a pure yeast fermentation course of unique to SK-II, PITERA™ was born—a skincare surprise filled with over 50 micro-nutrients like nutritional vitamins, amino acids, minerals and natural acids, and which can’t be achieved artificially or synthetically.
In 1980, the model launched its first providing with this revolutionary ingredient—the PITERA™ Essence. Containing over 90 per cent PITERA™, it’s been dubbed ‘Miracle Water’ by thousands and thousands of girls round the world. One bottle is snapped up each three seconds globally, and it stays the model’s signature product and most-awarded bestseller worldwide.
An icon, and for good motive, SK-II’s award-winning Facial Treatment Essence comprises its unique skin-transforming ingredient, PITERA™
Courtesy of SK-II
To this present day, there is just one place in the world the place the alchemy behind PITERA™ happens: SK-II’s devoted manufacturing facility in Shiga prefecture, Japan. Located close to pristine Lake Biwa, the SK-II Shiga Plant has been crafting PITERA™ merchandise for over 40 years, making it very a lot the model’s beating coronary heart.
PITERA™: A springboard for skin discoveries and improvements
PITERA™ has remained largely unchanged over the a long time. But like a present that keeps on giving, it continues to spark recent scientific findings about our skin’s workings and its position in bringing about lovely, youthful skin.
Through in depth analysis in partnership with the world’s main scientists and dermatologists, SK-II has discovered, as an example, that younger Asian skin declines quicker in elasticity and firmness between the ages of 10 to 40 years than from 40 years onwards. And that this lack of firmness triggers different indicators of early skin ageing like redness, tough texture, enlarged pores, fantastic traces and sagging.
This led to the formulation of SK-II SKINPOWER, a multi-dimensional firming vary powered by PITERA™. Beyond delivering a lifting impact, SKINPOWER addresses sagging skin holistically by smoothing and refining texture and strengthening the skin barrier.
The model can also be an trade chief in skin brightening analysis, unearthing components moreover extreme pigmentation that led to skin dullness, reminiscent of irritation and subtle melanin. Last 12 months, SK-II scientists unveiled a world-first discovery: sleep-deprived skin suffers oxidative stress and produces Bilirubin, a compound that causes yellowish dullness on the floor. One night time’s lack of sleep can imply a sallow complexion for 5 days.
More than only a one hit surprise, PITERA™’s capability to counter skin-dulling components was additionally included in SK-II’s GenOptics Aura Technology. The result’s the award-winning GenOptics Aura Essence, a extremely awarded brightening serum identified affectionately as ‘Little Light Bulb’.
Start your journey to Crystal Clear Skin with SK-II and PITERA™
Allowing the world to see your skin au naturel is a daring transfer for any well-known character. But it additionally bears testomony to these celebrities’ wholehearted endorsement of PITERA™ and their conviction in the ingredient’s transformative results.
For the many ladies on the market stricken by points like lacklustre skin, lack of firmness, tough texture, enlarged pores, dryness and features, the portraits make a robust case that PITERA™ could be the skincare miracle that delivers the wholesome, radiant, attractive skin they need. After all, there’s a motive why the ingredient has barely modified in over 40 years, why it’s a worldwide hit, why so many ladies swear by it and why it has the cachet it does. Simply put, as a result of it really works.
SK-II’s PITERA™ Power Kit that includes its best hits makes for an ideal introduction to Crystal Clear Skin
Courtesy of SK-II
Visit www.sk-ii.com.sg at the moment to uncover the PITERA™ Power Kit and expertise your personal skin miracle.
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