MARKS & SPENCER CONTINUES TO INNOVATE ITS BEAUTY OFFERING WITH LAUNCH OF NEW PARTNERSHIP WITH BENEFIT COSMETICS

MARKS & SPENCER CONTINUES TO INNOVATE ITS BEAUTY OFFERING WITH LAUNCH OF NEW PARTNERSHIP WITH BENEFIT COSMETICS

The launch kinds a part of retailer’s ‘Brands at M&S’ technique – curated third-party ranges for the M&S buyer that complement its present provideToday (Tuesday nineteenth July), M&S Beauty is asserting that it’ll welcome the UK’s no.1 Prestige Makeup Brand* – Benefit Cosmetics – in-store and on-line. This Autumn/ Winter, M&S prospects will have the ability to store the Benefit assortment at M&S.com with free click on & gather subsequent day supply to over 700 M&S places. Five vacation spot M&S shops** might be house to a Benefit Cosmetics counter, with magnificence consultants available to help prospects on make-up merchandise and ideas & tips for immediate magnificence fixes. Whilst a further 10 shops may have product obtainable – displayed in a bespoke Benefit Cosmetics fixture.  The assortment will comprise greater than 200 merchandise and can embody all of the model’s one-of-a-kind cult favourites like Benetint, They’re Real! Mascara, the POREfessional Face Primer, Hoola Bronzer and Gimme Brow+ with costs starting from £12.50 to £48. Tara Singleton, Head of Beauty at M&S, stated: “We are so happy to be welcoming Benefit Cosmetics as our newest accomplice as we proceed to introduce dynamic third-party manufacturers to enrich our personal magnificence provide, serving to us grow to be extra related, extra usually for our prospects. Beauty performs a giant half in our ‘Brands at M&S’ technique as we all know manufacturers comparable to Benefit Cosmetics encourage loyalty and repeat buy round their cult merchandise and subsequently play an essential function in how and the place prospects store. Bringing these manufacturers to M&S.com and chosen shops, will give prospects – each present and new – extra causes to buy with M&S.” The launch follows the profitable partnership with international skincare and make-up model, Clinique, earlier this 12 months. Over the previous 12 months, M&S Beauty has been evolving at tempo to be extra related, extra usually to its 22m prospects by unique personal model merchandise (together with Apothecary which has grown to a £20m model in simply two years) and complementary third-party model partnerships as a part of the broader ‘Brands at M&S’ technique (together with Aveda, Clinique, Origins, REN, Emma Hardie, Eve Lom and Prai). Last 12 months c.15% of M&S Clothing & Home prospects shopped magnificence which represents a possibility for progress by encouraging cross-category procuring by numerous initiatives and M&S’s loyalty scheme, Sparks.Sarah Harbon, General Manager of Benefit Cosmetics, stated: “The launch of Benefit Cosmetics on M&S displays our dedication to creating our merchandise accessible, we’re captivated with constructing a magnificence group for all and delighted to be becoming a member of M&S Beauty. The partnership will present a novel omnichannel alternative for brand spanking new and our present prospects to simply store and uncover the UK’s no. 1 Prestige Makeup model alongside main British retailer, M&S.”Brands at M&SThe M&S partnership with Benefit Cosmetics comes because the roll out of third-party clothes manufacturers on M&S.com continues to go from power to power – the common on-line basket dimension for clothes manufacturers is greater than twice the common for M&S.com with manufacturers contributing c.3.5% of complete on-line gross sales within the first half of the 12 months, 1.2 million prospects have shopped with ‘Brands at M&S’. Ends*Source: The NPD Group. Value and Unit Division gross sales of Total Prestige Makeup for 2021 January to December. **The 5 shops with a Benefits Cosmetics counter are M&S Camberley, Cheshire Oaks, Handforth Dean, Hedge End and Lisburn. More about Benefit CosmeticsBenefit Cosmetics is No.1 Prestige Makeup Brand within the UK and No. 1 Brow Brand Worldwide* and is synonymous with enjoyable, prompt magnificence options. Here within the UK, Benefit Cosmetics is the No 1 Prestige Mascara model, Brow Brand, Primer model, with iconic a lot liked merchandise comparable to Hoola Bronzer, They’re Real Mascara, Gimme Brow+, Porefessional Primer dominating make-up luggage up and down the nation.  Founded in 1976 by twin sisters Jean and Jane, the sweetness model is without doubt one of the quickest rising status magnificence manufacturers within the enterprise with places in 59 nations throughout 5 continents. With greater than 3,000 Brow Bars with over 6,000 aestheticians worldwide, Benefit has grow to be the forehead vacation spot for each product and repair! Benefit is a part of the world’s main luxurious merchandise group, LVMH. Brands at M&S Timeline2009 – M&S launched chosen Food manufacturers into Foodhalls2012 – M&S launched branded magnificence to take a seat alongside its common personal model provide September 2020 – The first Clothing model went reside on M&S.com – Nobody’s Child (M&S then bought a minority stake of the eco-conscious trend model in November 2021) January 2021 – M&S bought its first model – Jaeger – for £6m, (Jaeger then relaunched beneath the management of Fiona Lambert in October 2021)March 2021 – ‘Brands at M&S’ formally launched introducing a number of clothes manufacturers together with Seasalt, Sloggi and Sosandar. March 2022 – Today, M&S sells over 35 manufacturers on M&S.comMore About Beauty at M&SM&S started promoting toiletries in 1913 and at the moment has a compelling provide throughout skincare, tub & physique, haircare, perfume, make-up, and giftingBeauty is run by Heidi Woodhouse, Director of Home, Furniture and Beauty, with Beauty consultants together with Head of Beauty, Tara Singleton Over the previous 12 months M&S Beauty has been altering at tempo (extra element right here) together with introducing new classes comparable to perimenopausal and menopausal skincare and extra inclusive foundations (element right here)M&S Beauty has a loyal following, significantly for cult merchandise such because the bestselling Formula sleep cream which turned 5 final 12 months– on common 50,000 models are offered annuallyM&S Beauty is concentrated on offering eco-friendly choices together with Pure – M&S’s personal model, made with 95% pure substances

https://company.marksandspencer.com/media/press-releases/6220d70a7880b2454cf64ab6/marks-and-spencer-continues-to-innovate-its-beauty-offering-with-launch-of-new-partnership-with-benefit-cosmetics

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