It’s Men’s Grooming Day: Indie Brands Drive Wellness & Personal Care

Hygiene has all the time been an necessary driver within the males’s grooming market, much more so up to now few years with the rise of wellness in skincare. But on Aug. 19, it’s Men’s Grooming Day—a nationwide vacation to commend guys for laundry their faces or trimming their beards.
Take a take a look at some main grooming merchandise in private look after guys which have lately launched or expanded within the private care and wellness house.

Atwater Skincare for Men Coming Soon to Nordstrom
A brand new skincare line for males, Atwater, debuts subsequent month at Nordstrom and on-line now on the Atwater web site. The firm is the brainchild of trade veteran Chris Salgardo, the previous president of Kiehl’s, a L’Oréal model. Before that, Salgardo was a make-up artist for Chanel, Bobbi Brown and L’Oréal, and had an government function at Giorgio Armani Beauty. Look right here to be taught extra.

Atwater facial care merchandise

Indie Grooming Brand Disco Expands with Wellness Supplement
Disco, a fast-growing direct-to-consumer firm and Nordstrom’s second best-selling grooming model, is exhibiting that wellness is not only for feminine customers with its newest launch for males. New for the season is Disco’s first-ever ingestible, Fountain of Youth, which is a each day pores and skin complement for males. Read about it right here.

Grooming Brand Scotch Porter Hits Shelves at CVS
Award-winning grooming and wellness model, Scotch Porter, lately introduced the enlargement of its beard assortment on the cabinets of almost 2,300 CVS Pharmacy places nationwide. Scotch Porter is dedicated to offering clear options to the issues males face each day by means of its reasonably priced, multi-purpose, “better-for-you” product choices. Check out the story right here.

Frederick Benjamin, Wuli Grooming Carve Out Success in Personal Care
Frederick Benjamin was the identify of a dapper gentleman who wore fedoras and three-piece fits whereas managing a good ship within the yard of a Columbia, SC lumber enterprise.
It’s additionally the identify of a grooming firm helmed by his grandson, Michael James, who watched his grandfather in motion as a youth. 
Meanwhile, entrepreneur Amadou Doumbia—a local of Mali, West Africa—lately launched his first unisex hair care firm, Wuli Grooming. The clear hair care model, based mostly in Australia, affords a spread of cruelty-and vegan styling merchandise with 15 plant-based elements that cater to all hair varieties and textures. Learn extra right here.

Bulk Homme has each skincare and haircare merchandise.

Bulk Homme Men’s Grooming Essentials Line Arrives Stateside
Bulk Homme—a 2020 Pure Beauty Global Award profitable model of pores and skin and hair merchandise—is now accessible within the US market. The model’s science-driven options have been designed particularly for males’s pores and skin and hair wants. Check it out right here.

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