Beauty
by Nicole Little
12 seconds in the past
Since 2004, SACHAJUAN has established itself in the haircare trade by adopting a minimalist approach with environment friendly merchandise.
From design to efficiency, every facet of the model is rigorously thought of by co-founder Sacha Mitic.
After beginning his profession as a hairdresser, Mitic wished to create a model that was reflective of his career throughout his early days. When he later grew to become {a magazine} stylist, he began to pay extra consideration to the significance of “motion, lightness and shine” of any hair.
As he got here to know the ever-evolving nature of hair an increasing number of and spent years working with it, he wished to develop a line of merchandise which can be each high-quality and improves hair texture with out feeling synthetic.
“There are three essential cornerstones: efficiency, aesthetics and communication,” he tells Emirates Woman. “The merchandise ought to management the hair with out controlling you.”
To perceive the inspiration behind the model, Emirates Woman sat down with the co-founder to listen to his haircare formulation and philosophies.
What do the first half-hour of your day appear like, your morning routine?
My morning routine is nothing out of the odd. I at all times begin the morning with a detailed shave and a bathe utilizing the SachaJuan Fresh Lavender Body Wash and Anti Pollution Shampoo. I’m going for a stroll with my canine after which sit down with a espresso to verify my emails earlier than heading off to work.
What impressed you to determine your model, SachaJuan?
I wished to create a mirrored image of my expertise as a hairdresser in a number of features. I used to be decided to discover a approach to simplify the understanding and approach to hair care, while making a line of merchandise which can be each top quality and aesthetically pleasing. For me, the most essential issue is that my merchandise are balanced and carry out in a approach that improves texture with out feeling synthetic.
How has the model advanced and what’s the core DNA?
There are three essential cornerstones: efficiency, aesthetics, and communication. The merchandise ought to management the hair with out controlling you. It all began as a small vary of merchandise in Stockholm again in 2004. Since then, we have now managed to determine a presence in 30 totally different markets, represented by the finest retailers, professionals and on-line shops in the trade.
What have been the largest challenges so far and the way did you overcome them?
When beginning an organization or enterprise, the solely factor you will be certain of is that you’ll have challenges alongside the approach. At SACHAJUAN, we discuss quite a bit about embracing challenges and taking a look at the issues as a constructive studying curve, to search out options, which in the end assist us to evolve as a model and strengthen as a workforce.
How did your profession expertise as {a magazine} stylist affect your model?
This a part of my profession had a huge effect on my approach to hair and the merchandise I created. Manipulating hair for photos gave me an amazing perception into the significance of motion, shine and lightness. I constructed my product vary round this, creating formulation that might effortlessly obtain a wholesome, voluminous texture.
Did you be taught something new about your personal hair since beginning the model?
I got here to just accept an important truth: our hair is consistently altering over the years. It’s about adapting to your hair high quality and texture, and accepting that it’ll not be the identical ceaselessly. But at all times bear in mind that you could nonetheless create a gorgeous look, it doesn’t matter what situation your hair could also be in, with the proper merchandise and understanding.
Your formulation comprise components comparable to algae and vegetable proteins, what’s the affect of pure components on hair?
The algae provides any hair a powerful shine with out weighing it down, whereas the vegetable protein creates texture and quantity.
What are your go-to merchandise to guard hair from the solar?
My go-to merchandise for sun- safety are SASHAJAUN Hair in The Sun and Hair After The Sun. The Hair in The Sun product has particular UV safety for the hair to forestall harm to the cuticles.
Travelling can disrupt our haircare routines. What’s your recommendation for sustaining wholesome hair whereas away from dwelling?
Buy some travel-size containers which you’ll fill along with your favorite merchandise, that approach you possibly can take them with you wherever you go and at all times hold your hair moisturised.
This is The Summer Escape Issue – the place would you want to flee to this summer season?
I’m going to Sardinia, Italy. One of my favorite locations.
July/August’s – ‘The Summer Escape Issue’ – Download Now
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