The model has drawn optimistic responses from Generation MZs
High factors have been obtained focusing on customers with a vegan beauty expertise
Steady Sellers are receiving consideration from shops in 64 international locations
The model has accomplished vegan certification by PETA, a world animal rights group
SEOUL, South Korea–(BUSINESS WIRE)–#AwardWinningSkincareBrand—Dear, Klairs, a consultant skincare model of Wishcompany (CEO Park Soungho) specializing in Korean magnificence manufacturers, contents, and commerce, obtained the grand prize of Vegan Cosmetic of the Year 2022 in the Brand of the Year Awards hosted by Korea Customers Forum.
The Brand of the Year Awards hosted by the Korea Customers Forum is the most important annual model award in Korea that selects and awards the model of the yr via nationwide shopper polls. This yr’s on-line polls and one-on-one phone surveys have been performed from July 4 to 17.
In this survey, the main age group that chosen Dear, Klairs was the 20s and 30s, composed of 75.33% feminine and 23.67% male. One of the eye-catching options is that the model obtained increased scores from the one-on-one phone surveys. The phone survey, which focused 1,000 Generation MZ customers who’ve vegan beauty expertise, reveals higher accuracy than on-line polls.
“We are greater than grateful to obtain the Brand of the Year Award that’s acknowledged by its equity and reliability via the nationwide shopper polls,” Wishcompany CEO Park Soungho stated. “We will try to develop into Korea’s main vegan beauty model primarily based on Dear, Klairs’ philosophy of pursuing a balanced life.”
Dear, Klairs has established itself as a regular vendor in main distribution channels in 64 international locations excluding China, corresponding to the US, Europe, and Southeast Asia. It can be implementing campaigns specializing in Generation MZs who pursue vegan-friendliness and sustainability.
Dear, Klairs is a model launched in 2010. All Dear, Klairs merchandise comprise vegan system, and have accomplished vegan certification by PETA, a world animal rights group. In addition, high-promoting merchandise like the Supple Preparation Facial Toner and Freshly Juiced Vitamin Drop have surpassed 2 million bottle gross sales, turning into international million sellers at residence and overseas.
Contacts
WISHCOMPANY
PR Team
Berry Jeon
Rosa Kim
+82 70-4366-5365
[email protected]
https://vegconomist.com/businesswire/pricey-klairs-a-representative-skincare-brand-of-wishcompany-receives-the-grand-prize-of-vegan-cosmetic-of-the-year-2022-award-from-the-korea-clients-discussion board/
