Biolage Professional Haircare Brand Reintroduces Itself

NEW YORK, Aug. 01, 2022 (GLOBE NEWSWIRE) — Biolage Professional, a worldwide chief in salon haircare since 1990, pronounces their commitments to a greater future. As of right now, Biolage’s iconic formulation shall be licensed cruelty free and vegan* with their signature bottles** created from 100% PCR plastic. The model has been given the Leaping Bunny stamp of approval by Cruelty Free International, a number one group working to finish animal testing. Leaping Bunny requires manufacturers to forensically examine their complete provide chain, together with all uncooked supplies and particular person elements, for any instances of animal testing. Approval have to be given to the model’s complete portfolio – particular person merchandise or gadgets can’t be authorized in isolation. This was a stringent course of and customers should purchase all Biolage merchandise with full confidence realizing that they meet the Leaping Bunny’s strict standards.  Biolage’s white signature bottles** which at the moment are created from 100% post-consumer recycled plastic, save over 30 tons of virgin plastic yearly. Altogether these commitments are highlighted within the new sleeker look of the model. The formulation stay unchanged and are the identical iconic formulation identified to ship Biolage’s signature efficiency of shine and softness that may transition from salon to house.   The complete Biolage portfolio may also function the enduring Biolage AromaScience™ perfume, made from a singular mix of fruits, flowers, and spices that the model is thought for.  Along with their commitments, the model has three key objectives: to reinforce, elevate, and encourage customers and execs alike:  Enhance shoppers’ and customers’ pure magnificence with merchandise that work in synergy with hair and scalp, amplifying shine, softness and fluid motion that may transition from salon to house.   Elevate the connection between stylists and their shoppers with dependable and trusted merchandise that ship unparalleled hydration and conditioning.   Encourage acutely aware efforts to proceed to reduce our influence on the setting with a dedication towards testing on animals and striving for brand new methods to make Biolage’s merchandise extra sustainable, from eliminating virgin plastic to growing biodegradability of their formulation.  “We are so excited to lastly announce this model renovation,” says Assistant Vice President of Biolage Professional, Aurelie Croze. “We’ve been working tirelessly to revamp our model’s feel and appear and to satisfy customers wants in wanting vegan, cruelty-free and sustainable magnificence merchandise. Receiving a Leaping Bunny certification from Cruelty Free International, one of many premier organizations main the cost towards animal testing all through the provision chain, is such a proud second for the model. We cannot await the brand new period of Biolage Professional.” According to GlobalKnowledge, 35% of customers actively search for cruelty-free claims on magnificence merchandise. Additionally, in keeping with the Global Cosmetic Industry and SurveyMonkey, 20% of customers search for sustainable packaging, and greater than one-third of customers are prepared to spend extra for merchandise which might be higher for the setting than cheaper, much less eco-friendly choices. Biolage Professional wished to maneuver on this route with cruelty-free, vegan formulation and sustainable packaging as a result of they know that increasingly more, customers wish to help a model that commits to sustainability.  “I used to be so excited when the Biolage Professional staff advised me they had been taking this large leap!” says Biolage Professional Global Ambassador and Celebrity Stylist, Sunnie Brook. “I’ve been a fan of the model’s distinctive portfolio for years, and I could not be extra excited for these iconic formulation to now formally be licensed vegan and cruelty-free and for the brand new glossy, professional-looking, and sustainable packaging. I do know customers and professionals alike are going to understand Biolage’s efforts to maneuver the haircare trade towards a extra accountable future.”  Biolage shall be placing ahead its vegan, cruelty-free and 100% PCR claims as of Aug. 1 and the up to date packaging has already begun to roll out throughout salons and retailers together with ULTA Beauty, Amazon, JCPenney,, with all new packaging being phased in by the tip of 2022. Learn extra concerning the model’s renovation at *no animal-derived elements  **excluding cap  ###  ABOUT BIOLAGE PROFESSIONAL:  In 1990, Biolage Professional was born from the thoughts of hairdresser and entrepreneur Arnie Miller, who noticed the chance to convey out hair’s pure magnificence, making it touchable and stuffed with motion. Since its conception, the model has been impressed by pure elements, and identified for its iconic white packaging and signature perfume. Biolage Professional is acknowledged worldwide as a pacesetter in salon haircare, providing high-performance, professional-quality merchandise impressed by botanicals—and that popularity continues to develop. Biolage Professional is dedicated to persistently enhancing its formulation and sustainability requirements, and is proud to announce that as of Aug. 1, 2022, the model is 100% vegan, cruelty-free authorized underneath the Leaping Bunny program by Cruelty Free International, and its signature bottles are created from 100% post-consumer recycled plastic. We acknowledge that sustainability is a journey of steady enchancment, and we invite you to hitch us.   EDITORIAL/MEDIA INQUIRIES: For all media inquiries, together with pattern requests, please contact Alexa Lewis: [email protected] // 310-878-2560 HIGH-RES IMAGES: Related Images Image 1: Biolage Ecomm Brand Banner Image 2: Cruelty Free Seal Image 3: Biolage New Bottles Group Shot This content material was issued via the press launch distribution service at

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