[100 Emerging Women Leaders] Meet first-generation beauty entrepreneur Sargam Dhawan Bhayana

Sargam Dhawan Bhayana had at all times been fascinated with the beauty business and liked studying about traits. She returned to India in 2016 after finding out filmmaking within the US. “I wished to be a filmmaker and be part of Bollywood, however then I took up an internship and didn’t suppose it was the precise path for me,” she says. During that point, she was in contact with a hair-straightening brush firm DAFNI, based mostly out of London and Israel, which was seeking to develop into India. DAFNI onboarded Sargam to assist with its enlargement technique. “They had a number of religion in me,” she says, “I wasn’t so positive, however they instructed me to strive advertising and marketing 50 brushes. At that time, I didn’t have workplace house. My greatest good friend from school joined me, and we began promoting and created a web site.”Sargam and her good friend didn’t anticipate the product to take off and turn out to be a rage. But it did, and that was the turning level of their foray into digital advertising and marketing. They began with digital advertising and marketing, tapped into social media, and ultimately managed to rope in actress Gul Panag because the face of DAFNI in India. The success with this enterprise, on the age of twenty-two, was Sargam’s stepping stone into the world of entrepreneurship. After this, there was no trying again. She and her good friend arrange a distribution home referred to as Tressmart Marketing in 2016 with the purpose of bringing in luxurious hair care merchandise. Soon, the corporate grew right into a distributor of a spread of beauty merchandise.  

“Any kind of beauty product, something revolutionary was what we wished on Tressmart,” Sargam says.Starting with DAFNI, their first product, they managed to amass Paul Penders, a vegan, cruelty-free model, in 2017, proudly owning the model worldwide. “We distribute it worldwide and have taken the model rights all over the place. That is an enormous achievement as a result of Tressmart is barely 4 and a half years outdated,” she provides. At current, Tressmart provides a complete vary of premium haircare merchandise, instruments, and home equipment. Navigating via the method of organising and scaling had been vital challenges for Sargam. “My household enterprise was not in beauty, so there was nobody to study or search recommendation from. There was no one to advise me what path to comply with. So, it’s been a tough journey when it comes to figuring every part out myself. ” The beauty market can be closely aggressive, and cluttered with manufacturers and merchandise which might be trying to create a mark. Standing out amongst them and retaining that differentiator had been challenges that the founder needed to face. Sargam remembers that as a younger girl she confronted different gender-specific challenges – from not being taken critically, being mocked at, to being ridiculed for her imaginative and prescient. However, issues modified when she discovered success. “When I began, it was actually tough. Everyone thought I used to be frolicking round. The identical individuals now name me, asking for opinions and strategies.”

A lesson from her father on educating oneself, maintaining with traits, and realizing what one advocates or sells helped Sargam considerably in her journey. “My dad instructed me that when you study and know what you might be speaking about, no one will query you. If you have got the data, individuals will ultimately begin taking you critically.”Sargam’s future plan is to concentrate on ecommerce, and increase gross sales via on-line platforms. In the offline house, she hopes to ascertain brick-and-mortar shops. Her group can be working to convey extra manufacturers to India. With formidable scaling plans, Sargam can be “exporting merchandise”. 

https://yourstory.com/herstory/2022/08/100-emerging-women-leaders-sargam-dhawan-bhayana-beauty-tressmart-paul-penders