Victoria’s Secret launches ‘Bare,’ its first fine fragrance in years

It’s 2022, and Victoria’s Secret is coming in scorching with its first fine fragrance in 5 years.”Bare,” the model’s newest scent, launched this week. According to the corporate, “Bare” celebrates individuality and self-expression.”This tender, heat scent transforms on pores and skin, making a signature that is uniquely yours,” the corporate captioned the video revealing the launch.”Bare Eau de Parfum” consists of an alluring mix of musky mandarin, floral Egyptian violet petals and heat Australian sandalwood. Victoria’s Secret says the fragrance was formulated to adapt to each individual’s physique chemistry to create a novel scent for anybody who wears it.The packaging for the most recent fragrance is created with upcycled supplies and responsibly sourced substances. Additionally, it makes use of a brand new cryptosym know-how — created and trademarked by Symrise, a German chemical compounds firm based mostly in Holzminden — which has the potential to encrypt scent formulations to protect its novelty and defend it from future replication.”Bare Eau de Parfum is our most intimate fragrance but. It’s a couple of quiet confidence that comes from understanding your genuine self, and celebrates individuality in its most pure kind,” Kristen Lagoa, Victoria’s Secret vice chairman of merchandising, magnificence and equipment, stated in an announcement.The advert marketing campaign for the brand new fragrance incorporates a various lineup of girls, starting from social advocates and herbalists to artists and creatives — all with completely different backgrounds and physique varieties.Throughout the imagery, fashions are seen alongside inspiring quotes akin to “Comparison is the thief of pleasure” and “It’s actually the straightforward issues that maintain probably the most house for our therapeutic.”The newest marketing campaign marks a significant transformation from Victoria’s Secret’s previous branding. In 2018, the corporate confronted criticism after Ed Razek, the previous chief advertising and marketing officer for L Brands — Victoria’s Secret’s guardian firm — informed Vogue he did not assume the model ought to add plus-size or transgender fashions to its annual trend present “as a result of the present is a fantasy.”Razek later apologized for his feedback and resigned from the corporate.The model finally stated farewell to its famed “Angel” fashions final 12 months and launched The VS Collective to revamp its picture, that includes a various lineup of “ambassadors,” together with Valentina Sampaio, who’s transgender, Priyanka Chopra Jonas and LGBTQIA+ activist {and professional} soccer participant Megan Rapinoe, together with a number of others.”Bare” is obtainable nationwide now on-line and in-stores. It’s additionally slated to launch worldwide beginning Aug. 23.

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