PROVEN Skincare Announces International Expansion; Personalized, Adaptive, and AI-Backed Skincare Products Now Available in the European Union and the United Kingdom

SAN FRANCISCO–(BUSINESS WIRE)–PROVEN, the knowledgeable in personalised skincare, at present introduced its worldwide enlargement into the European Union and the United Kingdom. Products are presently obtainable to buy. This is PROVEN’s first worldwide enlargement because it launched in Canada in July 2021. The PROVEN staff made the resolution to broaden throughout the Atlantic because of the world demand for personalised skincare options. This enlargement comes after a interval of extraordinary development for the firm, which incorporates the launch of its first new product since 2019, the Eye Cream Duo, and having been granted a groundbreaking patent that protects PROVEN’s use of personalization in skincare.

Since its founding in 2017 and launch in 2019, PROVEN Skincare has grown quickly to grow to be the main skincare personalization model. The firm has launched 5 merchandise personalised to clients’ distinctive wants, acquired the 2018 MIT Artificial Intelligence Technology Award, was awarded Best Use of Technology at the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project™, and reached greater than $30 million in income in simply three years.

“I’m extremely proud to carry PROVEN’s personalised, information and AI-backed merchandise to the folks of the European Union and the United Kingdom,” stated PROVEN co-founder and CEO Ming S. Zhao. “Too many customers nonetheless depend on one-size-fits-all skincare merchandise that don’t have in mind their distinctive considerations and wants. PROVEN offers personalised, adaptive, efficient skincare options that have in mind an individual’s pores and skin, life, and surroundings. The complete PROVEN staff is thrilled to enter these new markets and present folks with skincare options as distinctive as they’re.”

In order to offer personalised skincare to clients throughout the European Union and the United Kingdom, the PROVEN staff gathered in depth environmental information about the area and executed a significant tech construct to include it into PROVEN’s present AI. Integrating native environmental circumstances into the skincare formulation is important for efficient skincare merchandise.

PROVEN was based in 2017 by Ming Zhao and Dr. Amy Yuan and launched in 2019. Ming was in the midst of a profession in non-public fairness, working lengthy hours when she started to note the high quality of her pores and skin was struggling. She launched into a private mission to seek out merchandise to resolve her issues however discovered that almost all had been costly, didn’t work constantly, and the trial and error of looking for one thing that labored was time-consuming.

She introduced this up along with her good friend Amy, who simply so occurred to be a Computational Physicist at Stanford, who was having her personal pores and skin challenges. Recognizing that the magnificence trade lacked a model that provided personalised and efficient options, the two joined forces to create a holistic, personalised strategy to skincare that’s fully backed by information. The end result was PROVEN, which harnesses the energy of massive information and AI to create personalised skincare merchandise.

PROVEN creates easy, personalised, and clinically confirmed skincare merchandise at scale because of its proprietary Skin Genome Project™ — the largest magnificence database on earth. The Skin Genome Project™ takes the following information into consideration in order to craft personalised merchandise for customers:

The effectiveness of over 20,238 skincare components.

Information about over 100,000 particular person merchandise (luxurious, prescription, generic, and so on.).

Over 20 million testimonials from actual folks.

Over 4,000 scientific publications.

The water hardness, humidity degree, and UV index the place you reside.

PROVEN presently presents 5 merchandise personalised to clients’ distinctive wants. The merchandise embrace Personalized Cleaner, Personalized Day Moisturizer, Personalized Night Cream, Personalized Day Eye Cream, and Personalized Night Eye Cream. The merchandise might be conveniently bought as methods or bought individually.

PROVEN has solely been obtainable in the United States and Canada till this enlargement.


PROVEN is a expertise firm that harnesses the energy of massive information and AI to create personalised skincare merchandise. At PROVEN we’re constructing a world self-care motion primarily based on expertise and personalization. Through our proprietary Skin Genome Project™ — the largest magnificence database on earth — we’ve analyzed over 25 million client testimonials and 4,000 skin-related scientific papers to create easy, personalised, and clinically-proven skincare merchandise. PROVEN is a Y Combinator alum and 2018 MIT AI Technology Award recipient. Learn extra at

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