// Primark launches new partnership with Fairtrade to assist individuals in its provide chain
// The new partnership sees the launch of a sustainable skincare range
Primark has launched a new sustainability-focused partnership with Fairtrade because it seeks to assist the livelihoods of individuals throughout provide chains.
Primark has launched a new skincare range as a part of its world partnership with Fairtrade Foundation.
The new range will embrace Fairtrade licensed components, serving to to assist secure and safe livelihoods for farmers concerned.
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The merchandise embrace nourishing physique butter, bathtub oil, face cream, balm to grease cleanser, multibalm and hand cream, which include Fairtrade licensed shea butter and olive oil.
They might be discovered within the Wellness part of chosen Primark shops from this month.
The partnership was based upon Primark and Fairtrade’s shared values of providing extra sustainable merchandise and bettering the livelihoods and resilience of individuals throughout provide chains.
Each product from this new range will show the Fairtrade mark which exhibits it has been licensed to supply a greater deal for the farmers and employees concerned.
Fairtrade sourcing allows financial, environmental, and social advantages aimed toward bettering the livelihoods of farmers and employees.
“Our Primark Cares ambition is to make extra sustainable merchandise reasonably priced for everybody whereas bettering the lives of the employees who make our merchandise,” Primark Cares director, Lynne Walker mentioned.
“We know we will’t do that alone and so we’re delighted to companion with Fairtrade to work collectively in direction of our shared objectives.
“This partnership will assist us ship on our ambition by providing an reasonably priced magnificence assortment, at scale, which helps present higher alternatives for farmers with out a excessive price ticket.”
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https://www.retailgazette.co.uk/weblog/2022/07/primark-launches-new-skincare-range-with-fairtrade-partnership/
