An excellent feat for a Korean haircare firm to win this award at the greatest cosmetics commerce present in North America
Selected as the winner after being shortlisted as one among the 4 finalists based mostly on 5 parameters together with innovation and development potential
The Ok-Wave began in the leisure trade and now expands to the magnificence scene
LAS VEGAS, July 13, 2022 /PRNewswire/ — MODAMODA is standing tall as the winner of the ‘Cosmoprof North America Award 2022’ held in Las Vegas in the US. The biocosmetics firm, MODAMODA (CEO, AidenBae) introduced on the thirteenth (twelfth, native time) that it had come high in the hair class of the Cosmoprof North America Award.
MODAMODA, chosen as the winner of the ‘Cosmoprof North America Award 2022’ held in Las Vegas
Cosmoprof Las Vegas is the world’s greatest magnificence trade expo being held at the Las Vegas Convention Center from the twelfth. MODAMODA showcased its Pro-Change Black Shampoo and a variety of recent merchandise which apply the pure browning means of crops to the darkening of grey hair.
The Pro-Change Black Shampoo, MODAMODA’s signature product, nominated as one among the high 4 finalists from over 1,170 beauty manufacturers from round the world, was chosen as the remaining winner in a hair care sector at Cosmoprof Las Vegas.
MODAMODA Captures the ‘Cosmoprof Award’ – the World’s Most Prestigious Beauty Award
The Cosmoprof Award is the most prestigious and acknowledged in the world of magnificence, and selects the greatest merchandise in every class together with skincare, hair care, nail care, and make-up, based mostly on the standards of innovation, and marketability, advertising influence, model-constructing potential, and probrand-buildingtivating relationships. Winning this award is predicted to put MODAMODA firmly on the map of the world haircare market as a ‘rising star’.
MODAMODA debuted in the US market in June final yr after seven-plus years of joint develop seven-plusProfessor Haishin Lee of the Chemistry Department at KAIST ((Korea Advanced Institute of Science). The Pro-Change Black Shampoo relies on polyphenols with pure darkening properties derived from crops and has attracted worldwide consideration. The product worldwide darkens white or grey hair with out utilizing irritating hair-dye chemical substances or pigments.
Aiden Bae, the CEO of MODAMODA, commented, “Due to the extended COVID-19 state of affairs, that is the first occasion the place we have been in a position to meet with world patrons face-to-face. We really feel honored and happy to obtain this prestigious award on our debut,” including “More and extra patrons are visiting our stand after listening to information of the award. I additionally really feel proud to have the ability to showcase the excellent expertise of a Korean startup to the wider world.” He additional famous, “The Ok-Wave began in the leisure trade led by BTS (Ok-pop), Bong Jun-ho (Ok-films), and the Squid Game (Ok-drama), and we are actually witnessing its growth into the magnificence area. Through persevering with analysis and improvement, MODAMODA will additional endeavor to turn out to be the chief of Ok-Beauty in the world market.”
In the meantime, MODAMODA has accomplished all important registration and certification procedures, together with the US FDA VCRP registration, medical checks by licensed companies in the US, and WERCSmart – the rigorous product security verification system required by main retail channels. MODAMODA is now in excessive gear for an growth into the North American and worldwide markets.
MODAMODA is a world hair-care firm established in April 2021 utilizing proprietary expertise based mostly on a patented ingredient for darkening hair. Through joint improvement with Professor Haeshin Lee of KAIST (Korea Advanced Institute of Science), MODAMODA launched its useful hair coloring product ‘MODAMODA Pro-Change Black Shampoo’ in the US in June 2021. The Pro-Change Black Shampoo is a pure product, free from hair-dye chemical substances and tar-based mostly pigments. It relies on the precept of polyphenols hooked up to the floor of hair cuticles present process ‘pure browning’ once they come into contact with oxygen in the air. When it was launched, the product obtained rave critiques from customers who wanted to deal with their grey or white hair attributable to growing older. Over 3.2 million bottles have been offered to this point. A sequence of submit-launch stay reveals on house buying channels in Korea had document promote-outs. This product is now accessible in the US, Japan, Taiwan, in addition to Southeast Asian markets.
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