L’Oréal patents makeup artist virtual makeup app for Augmented Reality images and video streaming

Writing in its first worldwide patent ​[I​​], L’Oréal stated the digital makeup artist app provided shoppers magnificence routine data; frequent makeup seems to select from; beauty product suggestions based mostly on pores and skin sort and ethnicity; and the power for customers to retailer look preferences. Users interacted with the platform through picture seize and a dialogue field, with machine-learning used to analyse particular person faces.The consequence? A digital beauty ‘look’ that may very well be saved and used as a web based profile image throughout a variety of social media platforms, together with Instagram, LinkedIn, TikTok or Snapchat, or used as an overlay to stay video streaming on the likes of Microsoft Teams, FaceTime or Google Hangouts.The digital makeup artist​A major a part of the app, L’Oréal stated, was a digital makeup artist – both introduced within the type of an avatar or picture of an actual particular person.“There is a necessity to offer a customized try-on expertise for a specific consumer that enables interplay in a fashion that’s similar to the expertise that the consumer could have with a private makeup artist,” ​L’Oréal wrote in its patent submitting.“There is a necessity for a makeup expertise during which the private makeup artist teaches a consumer the steps to get a desired look on their very own face,” ​it stated.Whilst many social media apps had been developed enabling shoppers to create cartoon avatars with customised hairstyles, hair colors and makeup, L’Oréal stated many customers would doubtless favor posting a made-up picture of their very own face – a need this app aimed to plug.Machine studying for higher personalisation​The makeup artist system had been designed to work on a private cell gadget or pill pc through an app, named MyFace within the patent paperwork, with the chance to hyperlink a number of gadgets through cloud providers.The digital gadget enabled customers to take and add pictures or selfies but in addition work together with a dialogue field of the digital makeup artist, both by typing or talking right into a related microphone. The purpose of this dialogue was to log client wants, present magnificence routines and desired seems.The system then relied on machine studying to analyse images of the consumer’s face to determine face components and facial traits like eye color and pores and skin tone earlier than making suggestions on makeup seems through audio instructions or video, which might embrace a tutorial sequence for the consumer. In one embodiment of the invention, this digital makeup artist may very well be thought-about a “conversational agent”​ – responding in real-time to particular person questions and interacting with a consumer.In any case, L’Oréal stated these tutorials and suggestions have been tailored to the consumer’s expertise in making use of makeup.Digital makeup palette and vogue matching​In two separate worldwide patents​ [II​​ & III​​] associated to this app, L’Oréal outlined two different necessary add-ons: a virtual makeup palette and a system that made ‘look’ suggestions based mostly on a consumer’s outfit.The firm stated the virtual makeup palette might embrace color cosmetics but in addition utility instruments like brushes and sponges. This meant that customers who chosen a ‘do-it-yourself’ look might use bodily gestures to use digital makeup to their very own facial picture within the app.The fashion-matching facet, it stated, enabled customers to choose for makeup seems that have been in “aesthetic settlement”​ with what they have been sporting on a selected day or night.Beyond conventional virtual try-ons​Taking virtual try-on know-how to the subsequent stage was one thing different manufacturers and specialists within the discipline have been additionally centered on. Perfect Corp, for instance, had now developed NFTs [non-fungible tokens] of digital watches and jewelry​ that customers might buy.Coty had additionally not too long ago filed a patent on a ‘dynamic’ virtual try-on platform for color cosmetics​, that is also used throughout Augmented Reality [AR] images or video streaming. [I] ​WIPO International Patent No. WO/2022/146766​​Published on: July 7, 2022. Filed on: December 21, 2021.Title: “Digital makeup artist”​Inventor: L’Oréal – MC. Troutman, FD. Cruz and S. Gadol[II] ​WIPO International Patent No. WO/2022/146615​​Published on: July 7, 2022. Filed on: December 2, 2021.Title: “Digital makeup palette”​Inventor: L’Oréal – S. Gokhale, R. Downs and JD. Mason[III] ​WIPO International Patent No. WO/2022/144232​​Published on: July 7, 2022. Filed on: December 21, 2021.Title: “Method for figuring out not less than one color suitable with an outfit of a consumer”​Inventor: L’Oréal – F. Zapalowicz et al.

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