Glossier to sell in Sephora, makeup brand’s first retail partner

Glossier makeup bottlesJohn Sciulli | GettyMakeup firm Glossier introduced Tuesday that prospects might be ready to discover its standard “Boy Brow” and “Cloud Paint” merchandise at Sephora shops beginning subsequent yr because it pushes to increase its attain.The transfer marks Glossier’s first retail partnership and comes after founder Emily Weiss stepped down as chief government officer and handed the reins to Kyle Leahy, who was beforehand Glossier’s chief industrial officer.Glossier, which tapped pop star Olivia Rodrigo as a model ambassador earlier this yr, mentioned it is among the most searched manufacturers on Sephora’s web site that isn’t presently out there on the LVMH-owned chain. The firm will hawk its merchandise in Sephora outlets throughout the United States and Canada in addition to on Sephora’s web site beginning in early 2023.In a press release, Leahy mentioned making Glossier merchandise out there by one other retailer “marks a brand new chapter” for the corporate. Glossier had struggled by the Covid pandemic, and shuttered the three shops it had on the time roughly two years in the past. That included one in the SoHo neighborhood of New York City, the place the corporate is predicated.The firm has since opened shops in Seattle, Los Angeles, Miami and London, and mentioned Tuesday that it’s also investing in opening up extra of its personal bricks-and-mortar places. It’s scheduled to open places in Washington, D.C., Atlanta, Philadelphia and Brooklyn, New York, by the tip of this yr. It additionally plans to open a flagship retailer in the SoHo in 2023.Glossier’s struggles have persevered underneath Weiss, who based the enterprise in 2014 and gained a cult-like following amongst millennial and Gen Z girls. In January, simply six months after Glossier raised $80 million in recent funding, it laid off dozens of company workers members.Leahy, beforehand government vp and normal supervisor of North America on the shoe model Cole Haan, is hoping to lead the enterprise into its subsequent section of progress.By partnering with Sephora, Glossier joins firms just like the mattress maker Casper and sustainable shoe firm Allbirds which have solid an identical path. Initially, the businesses offered solely on-line, then opened up their very own shops, earlier than making their merchandise out there by different retail companions like Target and Nordstrom as nicely.Glossier, which at one level was valued at greater than $1 billion in the personal markets, declined to touch upon whether or not it plans to pursue an preliminary public providing.

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