Glossier to Bring Its ‘No-Makeup Makeup’ to Rittenhouse Row

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The cult-favorite magnificence model’s growth means extra excellent news for the Center City retail scene.

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Inside Glossier’s Atlanta pop-up make-up retailer / Photograph courtesy of GlossierYou heard it right here first — magnificence model Glossier shall be opening a everlasting retailer in Rittenhouse this fall. The Insta-famous make-up and skincare model, recognized for its dewy seems to be and digital-first strategy, shall be positioned at 1716 Walnut Street.“We’re excited to proceed to activate on our omnichannel technique, bringing Glossier to extra individuals in additional locations,” Glossier CEO Kyle Leahy says. “Owned retail is a vital a part of our technique that enables the total expression of our model and to meet our clients the place they’re. We’re thrilled to deliver Glossier to the town of Philadelphia for the primary time.”Leahy, who took over as CEO after founder Emily Weiss stepped down earlier this yr, is rising the corporate significantly. Among different cities, Glossier not too long ago opened a brick-and-mortar retailer in Atlanta and is opening in Washington, D.C. this week.  The firm additionally simply introduced its very first retail partnership; in early 2023, best-selling merchandise just like the “Boy Brow” and “Cloud Paint” shall be bought in Sephora shops, in addition to on Sephora’s web site and app.Glossier’s announcement means extra excellent news for Center City, the place retail gross sales are at 94 % of pre-COVID ranges, in accordance to Center City District’s June 2022 Retail Update.“Retail at this time works when there’s a sturdy on-line element, a robust social media element, and a relationship with the client that’s grounded in emotion,” Rittenhouse Row govt director Corie Moskow says. “Retail will not be lifeless in any respect, and it’s good retailers who perceive their buyer preferences who succeed.”

https://www.phillymag.com/life-style/2022/07/28/glossier-makeup-rittenhouse/

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