Elf Cosmetics Is Merging Beauty and Gaming in Their Latest Makeup and Skin Care Collection

e.l.f Cosmetics is maybe greatest identified for his or her reasonably priced merchandise that make it so accessible and simple to put on essentially the most of-the-moment make-up seems, however now they’re taking that philosophy even additional into the longer term. The model simply dropped a brand new assortment referred to as “Game Up” which was impressed by players, consisting of hyper coloration make-up and refreshing skincare launches. The assortment has the very best instruments for any magnificence or gaming fan, whether or not you’re trying to create a cyber-inspired unfavorable house eyeliner look or perk up your complexion after spending an extended day screens.The new “Game Up” Collection consists of eight brightly coloured and adorably packaged completely different skincare and make-up merchandise. The make-up drops embody eyeliner pots in 4 shiny shades, a 10-pan eyeshadow palette, 4 juicy lip glosses, an eight-piece nail polish set, and an equipment package that includes brushes and face gems. The skincare objects in the gathering are a setting mist, energizing face masks for reviving dry pores and skin, and a roll-on eye cream that helps fight darkish circles.“e.l.f. was an early adapter in magnificence on Twitch,” says Patrick O’Keefe e.l.f. Beauty’s vice chairman of built-in advertising and marketing communications in a press launch for the gathering. “We need to uplift and empower players creating their distinctive presence in the gaming world and past by inclusivity, positivity, and accessibility. We are excited to proceed to interrupt boundaries in the intersections of entertain, gaming and magnificence.” True to the spirit of merging gaming and magnificence, the gathering was even first debuted on Twitch by Australian gamer Loserfruit.But if IRL magnificence merchandise aren’y sufficient of a draw, there’s a further gaming element coming quickly. On July 13, prime LA-based players will likely be getting collectively at a neighborhood arcade taking part in retro arcade video games to be livestreamed throughout e.l.f.’s Twitch channel: @elfYOU. Additionally, every Game Up product additionally comes with a secret code that may be redeemed for bonus factors, present playing cards and different prizes when you be part of e.l.f’s Beauty Squad loyalty program. Members who buy your entire Game Up assortment and enter the entire codes will win a shock product reward. (How’s that for LARPing?)e.lf.’s Game Up assortment is out there now on elfcosmetics.com and goal.com and will likely be accessible at Shoppersdrugmart.ca on July 18. Check out a few of our favorites from the brand new assortment beneath:Style + Culture, delivered straight to your inbox.

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