This momentous homecoming occasion will have a good time the multi-million greenback model’s humble beginnings and exponential development all through its 20 years in enterprise, and can kick off the “Your Curls Can” Tour, a sequence of ULTA retailer occasions all through the nation targeted on empowering the curly-haired client via their self-care routines – giving a nod to CURLS’ mantra that, “With us, your curls can do something.”
CURLS is thrilled to accomplice with ULTA Beauty on the “Your Curls Can” Tour to discover all that their extremely engaged neighborhood of multicultural CURLFriends are able to, driving textured hair schooling with assets and important private care gadgets to have a good time the distinctive traits of the textured hair client. During the in-store go to in Sacramento, customers will be capable of have interaction with the model through a meet and greet with Mahisha in addition to sampling alternatives with the model’s 20-year best-selling assortment, Blueberry Bliss, and its latest assortment created for scalp and hair well being, Sea Moss.
“I could not be extra proud to have a good time our 20th Anniversary Year in partnership with ULTA Beauty, the nation’s largest magnificence retailer,” says Mahisha Dellinger, Founder of CURLS. “I’m excited to start out the tour in my hometown of Sacramento, the place my journey first started, and to share my ardour for serving to curly-haired girls in every single place discover efficient, superfood powered merchandise that highlight all the probabilities their curls can do. I’m additionally happy to be giving again to the bigger Sacramento neighborhood with private care donations going down at WEAVE.”Philanthropy and empowerment are on the core of CURLS’ model ethos – so in addition to the in-store go to, Dellinger may also seem at WEAVE to supply their CurlFriend neighborhood in want with important assets and private care gadgets.You can comply with the Your Curls Can Tour kick off from July 22, 2022- July 23, 2022. To be taught extra about CURLS and Mahisha Dellinger’s journey to create an iconic hair care model, go to curls.com and @CURLS and @Mahisha_Dellinger on Instagram.ABOUT CURLSFounded in 2002 by Mahisha Dellinger, CURLS has developed into a frontrunner in the haircare market, creating modern pure hair care merchandise and collections that cater to the varied wants of curly and textured hair throughout all age teams. In addition to main CURLS, Dellinger authored the memoir “Against All Odds: From the Projects to the Penthouse” and starred in “Mind Your Business with Mahisha” on the OWN community. Visit curls.com or comply with us @CURLS on Instagram.About Ulta Beauty Ulta Beauty (NASDAQ: ULTA) is the most important U.S. magnificence retailer and the premier magnificence vacation spot for cosmetics, perfume, skincare merchandise, hair care merchandise and salon companies. Since 1990, the Company has introduced collectively all issues magnificence, all in one place with greater than 25,000 merchandise from roughly 500 well-established and rising magnificence manufacturers throughout all classes and worth factors, together with Ulta Beauty’s personal non-public label. Ulta Beauty additionally provides a full-service salon in each retailer that includes hair, pores and skin, forehead, and make-up companies. Ulta Beauty operates retail shops throughout 50 states and likewise distributes its merchandise via its web site, which features a assortment of suggestions, tutorials and social content material. For extra info, go to www.ulta.com.About WEAVE, Inc. WEAVE is the first supplier of disaster intervention companies for survivors of home violence and sexual assault in Sacramento County. Through a multi-disciplinary effort with Sacramento County, legislation enforcement, the Commercially Sexually Exploited Children Court, Child Protective Services, and the District Attorney’s Office, WEAVE additionally supplies 24/7 response, outreach and companies for victims of intercourse trafficking. To discover out extra, please go to weaveinc.org.SOURCE CURLS