Homegrown FMCG agency Bajaj Consumer Care is planning to launch new products in several classes underneath its flagship Bajaj Almond Drops model because it seeks to faucet on the fairness of the favored hair oil label, in accordance to a prime firm official.
The agency, which on Tuesday launched a moisturising cleaning soap underneath the Bajaj Almond Drops umbrella, is trying to deliver products in haircare and skincare underneath the model.
The plan to introduce new products underneath the Bajaj Almond Drops umbrella is a part of the corporate’s three-pronged long-term technique to drive progress that features finishing the hair oil portfolio and launching of direct to shopper manufacturers, Bajaj Consumer Care Managing Director Jaideep Nandi informed PTI.
“The third and a big a part of our technique was after we have been taking a look at progress, the place else Bajaj has the fitting to win. Clearly, it got here again that we want to use this fairness of Almond Drops past hair oil. In different codecs in private care, this product can go in each skincare in addition to haircare premium class,” he mentioned.
Almond Drops at present is utilized by about six crore households, Nandi added.
“So, cleaning soap is simply the primary of the launches after which we have now a couple of extra products in coming quarters that we’ll launch each within the haircare in addition to skincare codecs. It is the umbrella that we’re pushing and probably not simply the cleaning soap,” he added.
Asked what number of products the corporate will launch, he declined to share a selected quantity however mentioned it could depend upon shopper response and demand.
Nandi additionally mentioned the diversification of the model portfolio can even cut back the over-dependence of the corporate on simply the Bajaj Almond Drop hair oil whereas rising the general lineup.
Out of shut to Rs 900 crore income that Bajaj Consumer Care clocked final fiscal, he mentioned, “about 90 per cent comes from Almond Drops. So, about Rs 800 crore got here from Almond Drops final monetary 12 months and that’s what we’re taking a look at altering”.
Nandi additional mentioned, “While the Almond Drops hair oil we want to carry on rising however we want to see that the contribution of Almond Drops to the complete portfolio of the organisation coming down slightly bit in order that we’re not utterly depending on just one model of Almond hair oil model”.
Despite troublesome market situations, he mentioned, “We are fairly buoyant in regards to the new product launches and we count on some vital progress so far as new products are involved”.(Only the headline and movie of this report could have been reworked by the Business Standard workers; the remainder of the content material is auto-generated from a syndicated feed.)
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