Iconic actress Nicole Kidman lately invested in VEGAMOUR, a vegan and cruelty-free haircare model. VEGAMOUR at the moment produces a premium line of vegan haircare merchandise that embody shampoo, conditioner, and serums. With an eye fixed on defending biodiversity, the model sources its substances via fair-trade partnerships with women-owned companies in disenfranchised communities all through southern Africa and the world.
Kidman additionally joined the model as an envoy after utilizing its merchandise and studying about VEGAMOUR’s sourcing practices. “It wasn’t about being the face of the model or promoting merchandise, however being an advocate for a holistically minded life-style that prioritizes self-care,” Kidman mentioned in a press release. “Once I discovered about the place they supply substances and the way they’re supporting these communities via moral harvesting, I knew that I wished to help that mission.”
The model launched at 400 Sephora shops in May and with Kidman on board, plans to increase the enterprise internationally later this yr. “We hadn’t set out on the lookout for a accomplice, however as soon as I met Nicole it simply made sense,” VEGAMOUR CEO Dan Hodgdon mentioned in a press release. “We’re aligned throughout the board, from the significance of a pure, holistic method to optimum hair wellness, to our deal with sustainability, biodiversity, social impression, and product efficacy.”
Nicole Kidman embraces vegan haircare
Kidman has been in the film business for many years and her naturally curly hair has undergone coloring and styling therapies for varied roles. Combined with lengthy work days and early name occasions, Kidman’s hair suffered and she or he got down to discover merchandise made with out toxins which can be kinder to animals and the planet, too.
Kidman lists GRO Revitalizing Shampoo, Conditioner, and Hair Serum as favorites in the VEGAMOUR line that helped her regain her hair well being. “When I used to be youthful, I didn’t pay sufficient consideration to my hair, particularly contemplating the calls for of my profession. I’ve realized that our hair deserves as a lot consideration and care as we give to the remainder of our our bodies,” Kidman mentioned. “My notion of self-care has expanded. I’m in tune with my hair, and the entire essential parts of myself that impression my hair well being.”
As a model ambassador, Kidman goals to assist others regain management of their hair well being. “I’d like to make use of my private story and the day by day challenges of my skilled life to teach, encourage, and assist individuals dwell their healthiest and happiest life—of which hair wellness performs an integral half,” Kidman mentioned.
Within the subsequent yr, VEGAMOUR plans to increase its product strains into the hair upkeep and styling classes.
Celebrity-backed vegan haircare manufacturers
With rising consciousness across the cruelty behind animal testing, hair and wonder merchandise are more and more made with out harming animals and lots of celebrities have gotten into the kinder magnificence development.
Perhaps the world’s best-known hair specialist, Queer Eye’s Jonathan Van Ness, is now a vegan haircare guru, too. Last yr, Van Ness launched the eponymously named JVN Hair. The vegan and cruelty-free line options 4 classes of hair merchandise designed to serve all genders and hair varieties: Nurture (made for dry hair); Undamage (made for overtreated hair); Embody (a body-building method for advantageous hair); and Complete (for ready-to-style hair). Products in every class vary from $18 to $28 every and embody shampoos, conditioners, serums, and scalp oil.
Priyanka Chopra Jonas, an actress who is known for her voluminous mane, launched Anomaly final yr at Target. The line consists of 4 shampoos, three conditioners, and a scalp masks, all priced at $5.99 every. Anomaly’s merchandise are all packaged in bottles produced from 100-percent plastic trash diverted from landfills and ocean plastic. Chopra Jonas spent 18 months creating the road in collaboration with magnificence model incubator Maesa and constructed the cruelty-free vegan model round a mission of democratizing sustainable magnificence.
Last yr, Jennifer Aniston additionally launched a vegan haircare line, LolaVie. Anniston—who is understood for her notorious “Rachel” coiffure—spent 5 years creating the model which initially launched with a single product: Glossing Detangler ($25), a light-weight spray formulated to detangle, prime hair for styling, and ship shine with the assistance of lemon extract, superfruit advanced, vegetable ceramides, and chia seeds.
The model—which releases new merchandise in single-item drops—has since expanded to incorporate Perfecting Leave-In, a conditioner designed to combat frizz with a “vegan thermal protect” created by elements similar to Rose of Jericho, coconut, and bamboo extract.
“So a lot exhausting work from our unbelievable crew went into making this line—and we’re actually proud to say it’s been made with out all of the dangerous stuff … we’re paraben-free, cruelty-free, as a result of we love our animals,” Aniston introduced on social media.
For extra about vegan magnificence, learn: The Body Shop Commits to Going 100-Percent Vegan by 2023 Hawaii to Become Sixth State to End Cosmetic Animal TestingHarry Styles Just Dropped a Non-Binary Vegan Beauty Brand
Anna Starostinetskaya is the Senior News Editor at VegNews and is all the time maintaining a tally of all issues vegan in her house metropolis of San Francisco, CA and all over the place else.
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