Premium Beauty News – Vichy Laboratoires is a dermocosmetics pioneer in France. How do you outline the model immediately?
Vania Lacascade – Founded by a health care provider virtually 90 years in the past, it’s firmly rooted in well being and science. It is a part of the L’Oréal Active Cosmetics Division and is principally distributed in pharmacies and parapharmacies. It is really useful by over 50,000 dermatologists around the globe, in explicit the haircare and anti-ageing ranges.
Two years in the past, we readopted our preliminary model signature, which dated again to the Nineteen Nineties: well being additionally will depend on our pores and skin. It actually is the model’s philosophy: the pores and skin is a well being barometer, so we have to get to comprehend it and care for it. Health is greater than ever on the core of all our considerations.
Premium Beauty News – How do you categorical this well being concern?
Vania Lacascade – We have been engaged on the exposome science for a number of years: it’s the examine of the affect on our skins of our environments (air pollution, local weather), existence, but additionally hormone variations, which might have vital penalties on the pores and skin’s organic features. We have three committees of dermatologists devoted to the examine of the exposome to grasp the cumulative results of those various factors on the pores and skin and scalp, in the completely different phases of life.
During the 2000s, the model determined to get deeply concerned in the administration of menopause and its impacts on the pores and skin. This problem remains to be taboo in society, however individuals are beginning to communicate out. Last September, we relaunched Neovadiol, our skincare vary devoted to the menopause. It was additionally a brand new approach to overtly talk on this key part of ladies’s lives.
Premium Beauty News – How do you spotlight scientific experience?
Vania Lacascade – Over the previous three years, we now have significantly strengthened our presence alongside well being professionals. We performed about forty research, printed about twenty articles, and we made a robust comeback at main dermatology congresses. In addition, we tightened {our relationships} with dermatologists, but additionally with pharmacists, in explicit as regards the menopause. For our half, this theme was a serious space of enchancment, due to our analysis on the affect of hormone variations on the pores and skin, in explicit falling oestrogen ranges and rising cortisol ranges. Our relationship with pharmacists proved all of the extra important in managing this part of ladies’s lives. I’m a pharmacist myself and I understand how essential it’s to profit from this help in pharmacies, as a result of they might help ladies with it.
We reviewed this skincare vary to be in line with our advances in information, in explicit as regards the 2 phases of menopause, the peri- and postmenopause, which don’t contain the identical wants.
As I stated, it’s nonetheless taboo, so we additionally launched an consciousness marketing campaign with our vary known as “skincare for menopause”, with none ambiguity. It was essential to open up the controversy, in explicit with spherical tables, testimonies, and suggestions. We aimed to make ladies communicate up and help each one in every of them by this part of their lives and with their administration by well being professionals.
Premium Beauty News – How is Vichy Laboratoires positioned in comparison with the group’s different manufacturers?
Vania Lacascade – With its scientific experience in the impacts of the exposome on the pores and skin and scalp, Vichy targets ladies and men in all life phases. Puberty with Normaderm, the thirties with each day skincare like Mineral, the primary indicators of ageing, right down to darkish spots, with Lift Active, the menopause with Neovadiol… In parallel, the Dercos vary helps us take scientific motion for the scalp. So, we’re complementary to our sister manufacturers, we help folks all through their lives. Our model could be very near shoppers, extremely inclusive: it targets ladies and men of all ages.
Premium Beauty News – What about sustainability?
Vania Lacascade – It is a worldwide method of the L’Oréal group. Our demanding dermatological constitution helps us assure the protection and efficacy of our merchandise, however with the nice problem to develop extra sustainable formulation with dermatological uncooked supplies and elements derived from sustainable sources. Biotechnology additionally brings quite a bit in this discipline.
We have clear aims, i.e. 95% of bio-based elements or elements wealthy in ample minerals by 2030, and 100% derived from sustainable sources. We continually overview our formulation to enhance their environmental profiles, in explicit their biodegradability. As for solar care merchandise, we now have been reformulating our portfolio to supply a profile that’s extra ocean- and marine-biodiversity pleasant. As regards packaging, we intention to cut back weight and use recycled plastic. This sustainable innovation technique has been built-in to our improvement programme for years and is a part of the group’s extra world method.
Premium Beauty News – What are your initiatives innovation-wise?
Vania Lacascade – Prioritize flagship classes, maintain forging forward with anti-ageing skincare, discover the hormone problem, in explicit the menopause and haircare, but additionally solar care, because the UV affect is a significant component of the exposome to be taken under consideration. All that is a part of a technique for the continual enchancment of our formulation’ environmental footprints and profiles, whereas guaranteeing security and efficacy.
Premium Beauty News – What are you able to inform us about your market targets?
Vania Lacascade – The model is current in over 60 nations and really well-established in Europe, our historic market. It can be very sturdy in nations like Canada and Brazil. The latter is definitely our largest market globally: the model’s positioning is healthcare-oriented, in explicit with hair care. Dercos is the primary model really useful by dermatologists for anti-dandruff care. China and the US are markets on which we intention to additional develop, in explicit with face and hair care.
Lastly, we intention to maintain re-rooting the model in its medical floor, each for healthcare professionals and shoppers. We are greater than ever authentic on the dermocosmetics market, due to our scientific experience, and we pay explicit consideration to creating actual proximity and an genuine tone in our communication.
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