Ariana Grande launched her first fragrance, Ari Eau de Parfum by Ariana Grande, in 2015. The gourmand and floral-inspired perfume has a wide range of fruit scents, flowers, and even marshmallows as part of its aroma (per Ulta). Pop stars have launched perfume manufacturers earlier than, however diving into the world of fragrance appeared private to Grande. “I’m requested so usually about which perfume I’m carrying, or if I’ve a signature scent. I do have favorites, however I actually need to create one thing that encompasses the whole lot I really like,” she mentioned in a 2015 interview with Women’s Wear Daily.
Grande partnered with Luxe Brands, making her the corporate’s first celeb perfume, based on the model. It proved to be a profitable partnership. The fragrance held its personal amongst the cascade of celeb perfume traces. With its inexpensive value of round $45 and delightful rose crystal-like design, Ari was a profitable first step into the world of magnificence.