We communicate to the staff behind Starface about the way it is utilizing creativity, collaborations and a killer TikTok technique to turn into the skincare brand of selection for Gen Z
The magnificence trade has been liable to outdated and dangerous clichés over the years: assume slim white fashions, Hollywood smiles and unrealistically flawless pores and skin. Thankfully, there was a marked shift in pondering extra lately, with the likes of pure magnificence brand Glossier and Rihanna’s Fenty Beauty vary main the means. Meanwhile, on social media, there’s been an increase of the make-up free selfie, and company Ogilvy simply introduced it would not work with influencers who retouch their faces or our bodies.
Julie Schott bore the brunt of the magnificence trade’s weighty expectations when she was working as a magnificence editor at Elle in the 2010s, round the similar time as she was coping with the onset of acne. By 2019, her frustration with the mindset that spots had been one thing shameful to be handled in secret led Schott and co-founder Brian Bordainick to launch Starface, a brand new skincare brand that goals to vary attitudes in the direction of acne.