Redken Partners With It Gets Better to Support LGBTQ+ & Hairdresser Community

“At Redken, hairdressing is our ardour and we imagine within the energy of the salon and the sense of neighborhood it could possibly create for each hair stylists and shoppers,” says Shane Wolf, Global President, Professional Products Division at L’Oréal. “We knew we had to share this message of hope, not solely with our neighborhood, however with anybody on the market experiencing bullying who may also discover a residence on this trade. Partnering with the It Gets Better Project to unfold that message will assist assist thousands and thousands of younger folks worldwide.”
Together, Redken and It Gets Better will embark on a mission to unfold the message that everybody can really feel secure, genuine and empowered within the hairdressing neighborhood, whereas evolving the hairdressing trade’s LGBTQ+ inclusion practices and provoking shopper allyship. Redken will make the most of the It Gets Better distinctive training modules to upskill salon professionals with a coaching certification – permitting salons to change into a Redken Certified Safe Space Salon, welcoming each shoppers and stylists to an area that positively influences their journey with empathy and understanding.As a part of the Hairdressers United program, Redken can also be inviting stylists to share their private tales on social media and encourage others to share theirs tagging #ItGetsBetter and #RedkenHairdressersUnited.As Redken kicks off this new partnership with It Gets Better, the model is worked up to proceed to develop its efforts with the group, educating and provoking each stylists and shoppers to be a part of their world mission of inclusivity and neighborhood. Consumers can be taught extra about this thrilling initiative and what they’ll do to assist the trigger at*Based on 2021 version of Kline’s Salon Hair Care Global Series, amongst manufacturers promoting shampoos, conditioners, hair colour, hair styling and hair texturizing merchandise
For over 60 years, Redken has been a pacesetter within the skilled salon trade, empowering professionals and shoppers to obtain wholesome hair transformations with confidence. Founded by Paula Kent, a lady who believed within the energy of science, Redken was the primary firm to take a scientific method to hair, outlined as the proper steadiness of protein, moisture and supported by an acidic pH, which stays the alpha and omega of haircare to this very day. All Redken merchandise are made with the very best high quality substances, and examined by salon professionals to guarantee most efficacy, for each hair sort and texture and each hair want. Based in New York City, Redken helps the experience of salon professionals with principle-based training, innovative applied sciences rooted in protein-science, and a portfolio of merchandise together with Shades EQ – the #1 demi-permanent hair colour available on the market – for optimum versatility and suppleness for shoppers of all hair varieties and hair textures.To be taught extra, go to or
It Gets Better Project is a 501(c)3 nonprofit group that strives to uplift, empower and join LGBTQ+ youth across the globe. Created in 2010 as the results of one of the profitable viral campaigns in YouTube’s historical past, the It Gets Better Project gives vital assist and hope to LGBTQ+ youth all over the world by leveraging the facility of media to attain thousands and thousands of individuals every year. The mission has expanded its origins in storytelling and media to embrace instructional sources by way of It Gets Better EDU and reaches 18 nations exterior of the U.S. by way of It Gets Better Global.The mission has garnered assist from President Joe Biden, former President Barack Obama, and former Secretary of State Hillary Clinton, together with quite a few celebrities, together with Kelly Clarkson, Gabrielle Union, Zachary Quinto, Mj Rodriguez, Josie Totah, and Gigi Gorgeous. More than 750,000 folks have taken the It Gets Better pledge to share messages of hope and converse up towards intolerance. Please go to for extra info, and be a part of the dialog on TikTookay, Instagram and Twitter at @ItGetsBetter;; and Redken–hairdresser-community-301566125.html

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