Makeup Manufacturer Gotha Cosmetics Acquires Italian Filling Company – WWD

MILAN — Italian make-up producer Gotha Cosmetics has acquired Mia Cosmetic Factory Srl, a filling firm situated in Ripalta Cremasca, an hour’s drive each from Milan and from Lallio, the place the wonder provider was established in 2005.
Financial particulars of the deal weren’t disclosed.
With a longtime enterprise within the U.S. and the Europe, Middle East and Africa area, Gotha Cosmetics is finest recognized for its emulsions in addition to innovation in liquid lip merchandise. The producer can also be targeted on creating hybrid options that may bridge the hole between colour cosmetics and skincare.
Employing 40 folks, Mia Cosmetic Factory was already an unique accomplice of the make-up producer for 3 years, finishing up the filling operations for merchandise equivalent to foundations, mascaras, glosses and highlighters, amongst others.

The deal will allow Gotha to develop tasks sooner and improve inner planning procedures and manufacturing.
“This acquisition permits us to combine the processes of improvement and industrialization of our important merchandise by simplifying and streamlining the provision chain,” mentioned Gotha Cosmetics’ chief govt officer Paolo Valsecchi, who joined the corporate on the finish of final 12 months.
Boasting a robust technical background to find industrialization options by way of environment friendly automation, Mia Cosmetic Factory’s proprietor Fabio Moroni will stay as managing director of the corporate.

Fabio Moroni, left, and Paolo Valsecchi, proper.
Courtesy of Gotha Cosmetics

This is the second deal of the 12 months for Gotha Cosmetics. As reported, the make-up producer took a majority stake in iColor Group, a beauty formulation and filling firm primarily based in China, in an operation that marked a key step within the worldwide enlargement of the Italian agency. The deal meant to allow Gotha Cosmetics to speed up its development by way of native manufacturers in China, in addition to to assist its shopper portfolio in increasing in Asia by way of native manufacturing.
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