Suraiya Waeusang, founding father of Celine, a halal skincare and beauty model. Photos courtesy of Suraiya Waeusang
As a non secular Muslim and a lady who makes use of make-up, Suraiya Waeusang has to take away the product and wash her face at the least 3 times a day earlier than prayers. Muslims should wash their palms, mouth, nostril, face, arms, head, ears and toes earlier than prayers 5 instances a day — 3 times within the day and two instances within the night and at evening.To save time, 9 years in the past, Suraiya got here up with the thought of a halal skincare and beauty model known as Celine.
“At that point in Pattani, there have been few halal cosmetics imported from overseas, however they weren’t widespread. I didn’t know what components these skincare and beauty merchandise had. I’ve delicate pores and skin and as soon as after utilizing a whitening cream, I had an allergic response. Then, the thought occurred to me that I ought to create my very own halal skincare and beauty line,” Suraiya defined.
Suraiya consulted with a dermatologist and a manufacturing unit to provide halal moisturiser and sunscreen testers for her delicate pores and skin. After testing on her personal pores and skin, Suraiya was glad with the outcomes and despatched the product to the Food and Drug Administration (FDA) for approval. The halal skincare and beauty model, Celine, is at the moment registered by the FDA and permitted by the Halal Science Center.
A spread of Celine merchandise. Suraiya Waeusang
Suraiya stated it took one 12 months for Celine to get permitted by the Halal Science Center, Chulalongkorn University.
“Many merchandise have been in line for approval. Halal skincare and cosmetics merchandise should not embrace components derived from animals and should not include ethyl alcohol. All processes together with preparation, producing, packing and transportation should meet the halal hygienic customary. Thus, the merchandise don’t combine or make contact with different prohibited gadgets through the processes,” Suraiya defined.
The founding father of Celine initially created halal skincare and beauty merchandise for herself, however as a housewife, she was additionally searching for a chance to earn her personal cash. She determined to launch her merchandise after a follower on Facebook requested her for assist.
“A follower had issues with pimples and melasma, so she chatted with me on Facebook. I consulted with a dermatologist who despatched me a product tester. After the follower tried the tester, she had good outcomes, so I made a decision to show the tester into merchandise,” stated Suraiya.
Suraiya Waeusang, founding father of Celine, a halal skincare and beauty model. Photos courtesy of Suraiya Waeusang
Although Suraiya makes use of her halal cosmetics, she nonetheless has to clean her face earlier than praying, however she doesn’t should take away all her make-up.
“According to Islamic follow, if ladies don’t use halal cosmetics, they have to clear their faces and take away all make-up utterly earlier than prayers. Therefore, some spiritual feminine Muslims don’t put on any make-up and even use sunscreen, particularly when they’re at dwelling. This causes them melasma. After Celine was launched, these Muslim ladies opened as much as the model as a result of it’s halal skincare, and the product has helped them to have higher pores and skin in the long term,” Suraiya stated.
Some folks could surprise why Muslim ladies who put on a hijab which covers up their faces nonetheless need to put on make-up.
“Women need to look lovely. I really feel assured and refreshed with make-up and moisturiser. I’ve to cowl my face with a hijab when I’m in public locations, however at dwelling, I can take my hijab off if solely ladies are current. I nonetheless put on full make-up beneath my hijab,” she stated.
Currently, Celine has over 40 merchandise. Suraiya stated the most well-liked is anti-ageing skincare. In 2017, Celine received the Top Brand Awards organised by the Press Committee Club of Thailand and the Business Press Club. Suraiya expanded her enterprise by using over 40 gross sales representatives.
“Many Celine gross sales representatives are Muslim housewives who didn’t have their very own revenue. Selling Celine merchandise helps them earn their very own cash,” stated Suraiya.
A spread of Celine merchandise. Suraiya Waeusang
Before the Covid-19 pandemic, Suraiya was invited to showcase Celine merchandise yearly at a halal product truthful, the Thailand Halal Assembly, organised by the Halal Science Center, the Central Islamic Council of Thailand and the Halal Standard Institute of Thailand. This truthful gave Suraiya alternatives to satisfy worldwide clients.
“I met clients from Malaysia, Brunei, Saudi Arabia, Singapore and Jordan on the Thailand Halal Assembly. They have been concerned with Celine as a result of it’s a halal product. Many clients grew to become Celine gross sales representatives and ordered merchandise to promote of their international locations. Some bought massive quantities of merchandise to reward to folks they knew. International clients have been additionally concerned with anti-ageing merchandise,” Suraiya stated.
The title of Celine sounds much like the French luxurious model Celine. Suraiya stated 9 years in the past she had by no means heard of the high-end French model Celine.
“I didn’t know that Celine at the moment. I needed a product which seemed like my daughter’s title, Zeereen. The title of the model could also be much like the high-end Celine, however our brand is completely different. I used to seek the advice of with the Department of Intellectual Property in Pattani and so they stated if our brand appears to be like like the opposite model, it is going to be unlawful. However, Celine Halal has a unique brand design,” Suraiya defined.
Over the course of 9 years, Suraiya has tried to succeed in clients by way of Facebook and in individual. In 2022, Suraiya needed to compete with growing halal skincare and beauty manufacturers. It is a wrestle, however she is decided to study extra about utilizing on-line platforms to advertise her merchandise.
“In the previous, I met clients in individual and will shut offers successfully. I admit that the gross sales quantity of Celine has declined a bit because of the pandemic and there are extra halal beauty manufacturers available on the market now. Currently, Celine has gained some new clients from on-line adverts. I nonetheless need to attain extra clients, however I’m not good at livestreaming. I really feel awkward whereas internet hosting and speaking to a digital camera alone. As a end result, I solely go stay on Celinehalal Facebook when there’s a particular promotion.
“I intend to enhance and study extra about promoting through on-line platforms within the close to future,” Suraiya stated.
https://www.bangkokpost.com/life/social-and-lifestyle/2330498/halal-skincare
