Prior to the pandemic, most of us relied closely on our native hair salon. Whether a daily color touch-up or a fast blow-dry earlier than an evening out, our trusted stylist was considered one of our closest allies. When salons closed, determined occasions known as for determined measures, and people who incessantly visited the salon had no alternative however to go it alone, leading to a surge in on-line gross sales of at-home haircare merchandise.
“The pandemic has led to some irreversible modifications within the shopping for behaviour of customers,” says Prashant Goenka, Director, Emami. “Although they’re now not caught of their houses or restricted by way of choices post-pandemic, they proceed to store from on-line platforms and corporations have continued to put money into digital advertising and marketing to purchase new clients.”
Against the backdrop of the pandemic and the rise in client consciousness concerning the dangerous results of sure compounds, resembling paraben, the haircare merchandise market within the UAE witnessed a rise in demand for pure and natural merchandise, explains Goenka.
“A excessive proportion of customers select one model over the others primarily based on its pure formulation, rising the demand for secure, pure and natural merchandise in latest occasions. The robust demand for pure components has led to the vast majority of firms growing merchandise with nature-inspired parts resembling premium botanical components. Conditioners and shampoos, serums and oils, and styling merchandise are amongst natural haircare merchandise which have seen a significant improve in demand.”
With customers again within the office and returning to busy fashionable existence, there’s much less time to spend pampering at house, which has meant extra demand for much less time-consuming haircare merchandise.
“Consumers have shifted in direction of pure merchandise resembling enriched hair oils and even hair oil shampoos to cleanse and care in minimal time,” says Apurva Joshi, Senior Product Manager at Vatika Hair Oils. “Thankfully Ayurveda manufacturers are actually innovating their formulations and packaging to swimsuit fashionable life-style wants whereas retaining the muse robust on conventional haircare recipes.”
Perhaps one more reason customers have turned to pure hair cures, resembling Ayurveda and herb-infused merchandise, is as a result of some gadgets weren’t available throughout the pandemic, forcing magnificence aficionados to make their very own concoctions.
One of those rising habits in haircare routines at house is caring for the scalp.
“Scalp care is certainly one of many rising tendencies within the UAE,” says Joshi. “Natural ingredients-infused hair oils have change into part of the each day regime. Scalp care has been a conventional observe in lots of cultures, however someplace, time-strapped fashionable existence stepped in, and customers discovered it tough to discover the time for it. But now, Ayurveda manufacturers resembling Vatika stepped up in product innovation to marry historic knowledge with fashionable sciences to provide handy merchandise.”
And it isn’t solely the scalp that girls within the UAE are caring for, as there are additionally hair issues that girls within the area endure from, which might now be managed at house.
“Exposure to extreme warmth, chemical remedies, warmth styling and blow drying leads to hair harm that leads to 5 fundamental hair issues resembling hair fall, dryness, untimely gray hair, skinny and boring hair, and dandruff,” explains Goenka. “With greater than 35 years of expertise in Ayurvedic and natural haircare, Emami has launched 100 per cent Natural Hair Oils below the model Emami 7 Oils In One, that are derived from plant extracts. Everyone’s hair is completely different and hair oil with a single ingredient can’t change misplaced proteins and nutritional vitamins, therefore Emami has include a mix of seven completely different oils in a single for tackling the main hair issues within the UAE.”
Joshi says Vatika too has the choicest collection of pure components that tackles your entire gamut of hair well being issues that girls face. “We have signature strains of hair care vary that handle every part from deep nourishment to quantity, well being and shine. Vatika hair oils, shampoos, conditioners, and hair masks are filled with pure components and work on the basis reason for hair points. We additionally use unique herbs resembling blackseed, garlic, argan, coconut and curry leaves that penetrate deep throughout the scalp to nourish from the basis to the tip.”
With such quite a lot of pure haircare merchandise at customers’ disposal, it has change into simple to keep a wholesome and exquisite hair.
The perfect at-home care routine for easy, wholesome hair
For shiny, wholesome hair, Prashant Goenka, Director, Emami, provides some suggestions.
* Oil your hair frequently earlier than washing with 100 per cent pure hair oils which are free from parabens for deep nourishment and managing broken hair.
* Gently apply on the scalp and therapeutic massage in to the roots of the hair strands. Leave on for one hour and wash the hair with a light shampoo.
* Use a daily conditioner or a hair masks post-wash.
* Use serum or anti-frizz cream whereas going out
* Cover your head whereas heading out within the solar
* Avoid scorching water for head baths
* Drink a lot of water and keep hydrated
5 hair myths busted
If you’ve gotten an oily scalp, you don’t want to put oil in your hair.
“A serious fantasy is the concept that if the scalp is already oily, one doesn’t want to oil their hair,” says Apurva Joshi, Senior Product Manager at Vatika Hair Oils. “This perception has solely elevated scalp build-up and the curse of hair loss 12 months after 12 months. Regular oiling of the scalp, particularly whether it is oily, promotes correct nourishment and conditioning because it stops the scalp from creating as a lot oil as it could in any other case. People can now oil their hair to keep away from the ill-effects of oily buildup, with out worrying about spoiling the feel of their hair thanks to the supply of non-greasy oil.”
Cutting your hair extra typically makes it develop quicker.
“Hair grows from the follicles discovered within the scalp,” says Prashant Goenka, Director, Emami. “Therefore, chopping hair has nothing to do with the basis from which they develop.” However, it helps to eliminate broken hair on the tip and cut up ends.
Washing your hair too typically leads to hair loss.
Joshi says, “In a rustic the place the summer time season dominates the charts, it’s stunning this fantasy nonetheless persists. After an extended day, one may be sure that the hair, just like the pores and skin, has perspired and amassed grime build-up on the scalp. The solely efficient manner to take away the each day build-up is to shampoo the scalp frequently with a light shampoo.”
Plucking out a gray hair will stop extra.
“The fact is that eradicating gray hair merely accelerates the regrowth course of,” says Joshi.
Rinse your hair with chilly water to make it shinier.
There isn’t any stable proof that washing your hair with chilly water truly provides shine to your hair, says Goenka. “Regular oiling with hair oils with components resembling coconut, almond and walnut can do wonders and provides the right shine to hair.”