County Antrim Hair Company Celebrates Success Following £100k Investment

County Antrim Hair Company Celebrates Success Following £100k Investment

An Antrim based mostly magnificence distribution firm has invested £100k into the enterprise alongside the creation of two jobs.

The funding for Savvy and Shine Professional Haircare represents a transfer for the corporate into a brand new warehouse and workplace area in Antrim Enterprise Agency alongside a monetary injection into a bigger inventory capability and the creation of the Sales and Marketing new job roles.

With over a decade of expertise within the magnificence and hair trade Savvy and Shine now distribute over 800 prime quality merchandise to salon companies and clients worldwide in addition to delivering a variety of coaching globally.

Founded in 2010 by Tyrone born Joanna Maxwell, the enterprise is now the official accomplice of six trade recognised world hair care manufacturers together with Eva Professional, Evo Haircare, Brazilian Bond Builder, Hur, Evy Professional and Framar and wonder firm RBF Cosmetics.

She mentioned: “Over the final ten years we’ve labored laborious to construct the Savvy and Shine model and we’re delighted to have the ability to function globally from our headquarters in County Antrim.

“As effectively as investing in new premises and workers we have now additionally labored laborious to extend our inventory capability with the intention to fulfil the growing demand for our vary of manufacturers and merchandise.

“From supplying just some native salons to now supplying a whole bunch throughout the UK and Ireland, promoting on-line retail the world over and distributing by various pharmacies we’re very happy with the expansion of the Savvy and Shine model.”

Alongside sustaining ambassador relations, Savvy and Shine lately launched their very own vary of merchandise in December 2021 together with the SVVY hair brush stocked in pharmacies, boutiques, hair and wonder salons in Northern Ireland, Ireland and mainland UK.

“It was all the time our intention to have our personal branded merchandise in the marketplace” mentioned Joanna, including: “and after a lot planning and vital funding we now have our hair brush accessible with extra merchandise together with scissors to be added in 2022 and 2023.”

Since the start of 2022, Savvy and Shine have welcomed additional success as the corporate acquired shortlists within the NI Beauty Excellence Awards for Most Innovative New Product and Best Hair and Beauty Supplier classes.

A educated hairdresser, Savvy and Shine Director Joanna has delivered hair programs corresponding to reducing, software and specialist technical color programs in over 60 international locations so far.

“Savvy & Shine was created to offer the best normal of hairdressing training and cruelty free merchandise to Northern Ireland and Ireland” mentioned Joanna.

“My ardour for the trade has led me to be lucky sufficient to show programs all around the world whereas having fun with my love of journey too.”

Most lately Savvy and Shine secured Ireland and Northern Ireland distribution rights to distribute and promote RBF Cosmetics, a retail and salon skilled use self tan and cosmetics model, which Savvy and Shine wholesale to pharmacies and malls. 

To facilitate their fast progress, Joanna mentioned securing new premises for the corporate was a precedence in 2022.

“We are increasing your complete enterprise together with our personal SVVY model with further new merchandise corresponding to knowledgeable scissor model and different merchandise coming quickly.

“Part of our £100k funding contains a further £50k in inventory into the enterprise, new product improvement and premises, in addition to growing our crew.”

For extra data on Savvy and Shine, go to their web site or contact 028 9446 7762.

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