The use of make-up merchandise is on the rise as ladies return to social life. This relies on findings from the 2022 “Makeup Attitudes and Usage Report” from market analysis agency The NPD Group.
In reality, magnificence customers within the U.S. are again to their former make-up habits — and even kicking them up a notch — now that the majority masks necessities have been lifted and extra individuals are returning to workplaces, journey and occasions. Additionally, 70% of make-up wearers have returned to earlier routines or are sporting extra make-up than they did earlier than the pandemic, in accordance with The NPD Group.
Mascara is essentially the most used make-up product total, adopted by basis, eye shadow, eye liner and lipstick.
Mascara leads within the make-up class for the season.
In the status make-up class, U.S. gross sales income grew by 22%, from January by May 2022, versus final yr. That’s greater than twice the speed of skincare, and quicker than perfume, in accordance with Retail Tracking Service knowledge from NPD.
Women report that they primarily put on make-up to reinforce their look; nonetheless, Gen Z and Millennial ladies put on make-up primarily to spice up their confidence. Across generations, virtually 30% of girls put on make-up as a result of they are saying it brings them pleasure.
For extra on colour cosmetics, search for our function within the August 2022 version of Happi.